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Скачивание или чтение онлайн электронных книг.Data Mining Techniques. For Marketing, Sales, and Customer Relationship Management
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
Business at the Speed of Now. Fire Up Your People, Thrill Your Customers, and Crush Your Competitors
A technology-enabled management philosophy to accelerate your organization Business at the Speed of Now delivers a new real-time management philosophy and system to leaders looking for better results in today's constantly changing market. Companies that inspire and equip employees and expect them to seize opportunities and solve problems in the now will enjoy a distinct competitive advantage in a world where speed matters most. Get systematic advice on how to build an integrated and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. The vast majority of businesses cling to a THEN management model and philosophy designed to prevent immediate action. In this practical handbook, you'll learn how to apply technology to the three essential types of work: Fundamentals (routine work that consumes 95 percent of all resources), Breakthroughs (initiatives that can change the game), and Problems (daily challenges and crises that occur in all organizations). Provides a wealth of real-world examples, assessments, tools, guidelines, and checklists that enable readers to apply the concepts immediately Offers practical tools for building accountability and transparency into every position, thereby eliminating the loose ends that so often cause business execution to stumble Presents the groundbreaking insights of John Bernard, an expert on management theory and practice, the use of social media inside the organization, and the modern workforce, whose company, Mass Ingenuity, consults around the world and develops Web-based tools to support real-time management Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now.
The Seed. Finding Purpose and Happiness in Life and Work
A business fable to help you discover your purpose in work and life New from Jon Gordon, the international and Wall Street Journal bestselling author of The Energy Bus, The Seed takes you on a quest for the meaning and passion behind work. Josh, an up-and-comer at his company, is disenchanted with his job. Challenged by his boss to take two weeks to decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed. Through Josh's journey cross-country journey, you'll find surprising new sources of wisdom and inspiration in your own business and life. Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant The Seed of inspiration in your life!
The Bull Inside the Bear. Finding New Investment Opportunities in Today's Fast-Changing Financial Markets
The meltdown in the credit markets, the decline in housing prices, and the turmoil in the stock market has rocked the world of the everyday investor. The idea that home ownership and the stock market are the best long-term investments suddenly has been thrown into question. Bearish investment experts are touting historical research that suggests both real estate values and the stock market could stagnate for years to come, thus imperiling the retirement planning of millions of Americans. In The Bull Inside the Bear, investment manager and former Federal Reserve economist Rob Stein argues that the economy is entering uncharted water and investors need to actively manager their portfolios to take advantage of new opportunities and avoid risky sectors. No longer can investors simply rely on a «buy and hold» strategy. The key will be to stay nimble and be ready to increase stock holdings if the economy recovers strongly and be ready to substantially reduce stock holdings if the current problems continue to weigh down economic performance. Moreover, investors must be open to weighting their portfolios in favor of hot sectors depending on economic and financial market performance. Stein argues that it will take several years for the credit markets to stabilize following the crash of the Greenspan-driven credit expansion, which will make investing far more volatile and unpredictable than previously. But by adroitly moving in and out of exchange-traded funds, individual investors will be able to prosper in this new and challenging investment environment.
You, Only Better. Find Your Strengths, Be the Best and Change Your Life
If you want to be happy, fulfilled and energised its probably best not to obsess over being THE best. Why not focus on doing YOUR best? You don't need to completely transform yourself and become a shining beacon of wonderment and astonishing success—you should remain you . . . just a better version. You, Only Better is all about discovering what you're good at and focusing on that. It's about deciding what it is you really want from life and learning how to reach your full potential. Packed with the author's hand-drawn illustrations, helpful quotes, mini-case studies and Q&As you'll learn how to change your mindset for the better and think positively, take action to achieve your goals, fight against fatigue and get motivated and achieve long lasting happiness and contentment. You, Only Better offers techniques and methods for: Gaining energy and focus Managing your time effectively Setting your goals Honing your thinking and mindset Dealing with pressure and stress Making smart decisions Thinking creatively to solve problems Actually taking action and keeping up the momentum
Family History for the Older and Wiser. Find Your Roots with Online Tools
Discover your roots with Family History for the Older and Wiser. This extremely easy-to-follow book will guide you through all the different stages of researching your family history online and how to record your findings. Using a case study approach, the book takes a single source item – an 1890 marriage certificate purchased at an antiques event – and uses it to highlight the questions you should be asking yourself about your own family documentation and how this can be used as a basis for online research. Learn how to: Access and investigate online records Use spreadsheets to record your findings and assess their validity and reliability Incorporate your family tree into online programs Share your research with friends and family and much more…
The Evolution of Technical Analysis. Financial Prediction from Babylonian Tablets to Bloomberg Terminals
A comprehensive history of the evolution of technical analysis from ancient times to the Internet age Whether driven by mass psychology, fear or greed of investors, the forces of supply and demand, or a combination, technical analysis has flourished for thousands of years on the outskirts of the financial establishment. In The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals, MIT's Andrew W. Lo details how the charting of past stock prices for the purpose of identifying trends, patterns, strength, and cycles within market data has allowed traders to make informed investment decisions based in logic, rather than on luck. The book Reveals the origins of technical analysis Compares and contrasts the Eastern practices of China and Japan to Western methods Details the contributions of pioneers such as Charles Dow, Munehisa Homma, Humphrey B. Neill, and William D. Gann The Evolution of Technical Analysis explores the fascinating history of technical analysis, tracing where technical analysts failed, how they succeeded, and what it all means for today's traders and investors.
History of Greed. Financial Fraud from Tulip Mania to Bernie Madoff
Praise for HISTORY OF GREED «David Sarna is a visionary technologist. He is also a sophisticated investor and financier. He has written a readable, comprehensive, fascinating, and well-researched book that explores troublesome aspects of the financial system in a way only an experienced insider could.» —Jay N. Goldberg, Senior Managing Director, Hudson Ventures «A comprehensive review of what has happened to us in our financial markets over and over and over and over again. It's an important history, written with wit and delivered with wisdom. Undoubtedly, History of Greed will become required reading for anyone serious about understanding the capital markets.» —Frederick L. Gorsetman, Founder and Managing Member, Oxbridge Financial Group, LLC 400 years of financial fraud in the making From the earliest financial scams of the seventeenth century, through the headline-grabbing Wall Street scandals of our times, History of Greed provides a comprehensive history of financial fraud. In it, David E. Y. Sarna exposes the true and often riveting stories of how both naïve and sophisticated investors alike were fooled by unscrupulous entrepreneurs, lawyers, hedge fund managers, CPAs, Texas billionaires, political fundraisers, music managers, financial advisers, and even former Mossad agents. From the people behind the financial fraud and how they did it to why people continually fall prey to scam artists, Sarna outlines what actions you can take today to protect yourself from becoming the victim of tomorrow's «too good to be true» investment opportunity. History of Greed details how markets are manipulated, books are cooked, Ponzi schemes are hatched, and how the government only closes the barn door once the cows have all escaped.
Mondo Agnelli. Fiat, Chrysler, and the Power of a Dynasty
The fascinating story of a century-old automobile dynasty Fiat is one of the world's largest automakers, but when it made headlines by grabbing control of a bankrupt Chrysler in 2009 it was unknown in the U.S. Fiat’s against-all-odds swoop on Chrysler–masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 – has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit. A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible – turning around an American automotive icon everyone else had given up for dead.
Fine Art and High Finance. Expert Advice on the Economics of Ownership
Art and finance coalesce in the elite world of fine art collecting and investing. Investors and collectors can’t protect and profit from their collections without grappling with a range of complex issues like risk, insurance, restoration, and conservation. They require intimate knowledge not only of art but also of finance. Clare McAndrew and a highly qualified team of contributors explain the most difficult financial matters facing art investors. Key topics include: Appraisal and valuation Art as loan collateral Securitization and taxation Investing in art funds Insurance The black-market art trade Clare McAndrew has a PhD in economics and is the author of The Art Economy. She is considered a leading expert on the economics of art ownership.