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Living Trusts

Doug Moy H.

Everything estate owners need to establish a successful living trust When properly designed, a revocable living trust can provide all of the estate tax-saving benefits available under a decedent’s Last Will, eliminate a lifetime court-supervised financial guardianship of a person’s financial affairs in the event of physical or mental incapacity, and, upon the trustor’s death, facilitate estate administration without the necessity of a court-supervised process, or probate. Shockingly often, however, trusts are poorly designed and underfunded, nullifying all of their considerable advantages. Living Trusts, Third Edition shows the estate owner how to set up, fund, and manage a living trust that will protect the trustor’s financial affairs in both life and death. Order your copy today!

Practical Speculation

Victor Niederhoffer

The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading firm that had annual returns of over thirty percent until unforeseen losses forced him to close operations. Like a phoenix rising from the ashes, Niederhoffer returned to the world of trading stocks, futures, and options, with a new colleague and a new approach and found success. Order your copy of this compelling story of risk and survival today.

XHTML Essentials

Michael Sauers

With Web access becoming available through TV, handheld devices, and even phones, developers need to create sites that can be viewed from different environments, not just from the desktop. Introducing XHTML, the next generation HTML, this practical guide jumpstarts Web developers on the technology that ensures that their Web pages stay true-to-form on any available platform. Using extensive code and real-world examples, XML expert Michael Sauers teaches readers how to apply XHTML quickly and effectively without having to become XML programmers first. Readers will learn how to migrate legacy HTML documents to XHTML and create documents and applications for a variety of platforms. Like the other books in the series, an appendix listing will feature where to find updated information, a source code index, and other handy features.

DeMark Indicators

Jason Perl

“Long a secret weapon for the hedge-fund elite,” says Trader Monthly, the DeMark Indicators are now used by more than 35,000 traders. This book provides an easy-to-follow system for using the indicators to identify market turns as they happen. Author Jason Perl gives a concise introduction to thirty-nine of the DeMark Indicators, and then shows how to combine the indicators and time frames to achieve a higher probability of trading success. Thomas R. DeMark, the creator of the DeMark Indicators and one of the most well-respected practitioners of technical analysis wrote the Foreword to this book. This is the second book in the Bloomberg Market Essentials™: Technical Analysis series, which covers the key elements of the most widely used technical analysis tools. Silver Medal Winner, Investing Category, Axiom Business Book Awards (2009) Winner: Book Series Cover Design, The Bookbinders Guild of New York/2009 New York Book Show Awards

Investing 101

Kathy Kristof

People wanting basic advice about stocks, bonds, mutual funds, retirement planning, and tax strategies are often frustrated by information overload. Picking the right book seems as daunting as deciding what to do with their savings and investments. Investing 101: Updated and Expanded removes both roadblocks, putting people on a path that they can understand and stick with. Kristof is renowned for taking the mystery and anxiety out of investing by keeping choices manageable. Kristof walks readers through the entire investment cycle and the way they think of their financial lives, rather than presenting stand-alone concepts like stocks and real estate. This expanded edition has new information about 529 college savings plans, annuities, Roth IRAs, reverse mortgages, and why declining markets can be good for you. It includes a cautionary look at home mortgages as investments. There's even a portfolio for the lazy investor. Kristof's loyal readership and the success of this book's first edition demonstrate that she understands what's on the minds of investors as intimately as she knows what’s happening in financial markets. Winner: Cover and Interior Design, The Bookbinders Guild of New York/2009 New York Book Show Awards

Fibonacci Analysis

Constance Brown

Only someone who is both a successful trader and a successful writer could pull off what Constance Brown has accomplished in this book: distilling Fibonacci analysis to two hundred or so comprehensive, clearly written, eminently practical pages. Brown knows exactly what a professional trying to come up to speed on a new trading tool needs and she provides it, covering what Fibonacci analysis is, how it works, where it comes from, pitfalls and dangers, and, of course, how to use it. Basic trading strategies are touched upon in virtually every chapter. Fibonacci analysis is one of the most popular technical analysis tools, yet it is often used incorrectly. Brown quickly clears up common misconceptions and moves on to show, step by step, the correct way to apply the technique in any market. Those with Fibonacci analysis software will learn how to use it with maximum effectiveness; those without will chart the market the old-fashioned way. All will find answers to the trader's most important questions: Where is the market going? At what level should my stop be entered? Based on the size of my trading account, how much should I leverage into a trading position? Can I tell if I am in trouble before my stop is hit? How much should I buy or sell if given a second or third opportunity? Occasional references to other tools–including Elliott Wave, W.D. Gann, and candlestick charts–and an extensive bibliography make this book richer for accomplished technical analysts without confounding the less experienced. Plentiful real-life examples and dozens of carefully annotated charts insure every reader will get maximum value from every minute spent with this book. Gold Medal Winner (tie), Investing Category, Axiom Business Book Awards (2009) Winner: Book Series Cover Design, The Bookbinders Guild of New York/2009 New York Book Show Awards

Celebrity Sells

Hamish Pringle

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation

Understanding Menopause

Karen Ballard

"A clear, balanced, and up-to-date guide to dealing with issues arising from the menopause – it couldn't have come at a better time." —Dr Mark Porter, Practising GP, well known Writer and Broadcaster As the variety of treatments to alleviate the physical and psychological symptoms of menopause continues to expand, doctors are encouraging women to take an active role in choosing treatment options for themselves. Understanding Menopause will help you to make these decisions by providing clear, unbiased information about all aspects of menopause, as well as first-person accounts by women of their psychological and sociological menopausal experiences. Written by an expert in women's health, this reader-friendly guide bridges the gap between medical knowledge and everyday life to help you cope with the menopause both physically and mentally. Features women's accounts of what the menopause actually feels like Includes the most up-to-date information on the results of the recent high-profile study into the risks of heart disease and stroke amongst women who have taken HRT Written in an easy-to-understand style by an expert on women's health

Hedge Fund Course

Stuart McCrary A.

A self-study course that reviews the technical and quantitative knowledge necessary to properly manage a hedge fund Today, traditional asset managers are looking to develop their own hedge funds as alternative offerings to their clients. Hedge Fund Course presents all the technical and quantitative knowledge necessary to run a leveraged investment company, and complements the less-technical information presented in the popular, How to Create and Manage a Hedge Fund (0-471-22488-X). Filled with in-depth insight and expert advice, this book represents an executive-level educational program for money managers exploring the launch of alternative investment strategies or entering the hedge fund industry for the first time. Stuart A. McCrary (Winnetka, IL) is a partner with Chicago Partners LLC and specializes in options, mortgage-backed securities, derivatives, and hedge funds. As president of Frontier Asset Management, McCrary managed and ran his own hedge fund before joining Chicago Partners. He received his BA and MBA from Northwestern University.

McMillan on Options

Lawrence McMillan G.

Legendary trader Larry McMillan does it-again-offering his personal options strategies for consistently enhancing trading profits Larry McMillan's name is virtually synonymous with options. This «Trader's Hall of Fame» recipient first shared his personal options strategies and techniques in the original McMillan on Options. Now, in a revised and Second Edition, this indispensable guide to the world of options addresses a myriad of new techniques and methods needed for profiting consistently in today's fast-paced investment arena. This thoroughly new Second Edition features updates in almost every chapter as well as enhanced coverage of many new and increasingly popular products. It also offers McMillan's personal philosophy on options, and reveals many of his previously unpublished personal insights. Readers will soon discover why Yale Hirsch of the Stock Trader's Almanac says, «McMillan is an options guru par excellence.»