О бизнесе популярно
Различные книги в жанре О бизнесе популярноThe Entrepreneur. The Economic Function of Free Enterprise
This book presents the economic theories with regards to the entrepreneur of yesterday and those of more recent years, on which issue research has been developing exponentially since the last third of the 20th Century. Much of this book will be devoted to contemporary theories. This presentation of economic theories of the entrepreneur leads us to wonder about the structural development of the free enterprise system in the short and the long term. The proliferation of entrepreneurial initiatives leads in effect to a profound transformation of modes of production and work, for example under the current phenomenon of uberization economy.
Cooperation, Coopetition and Innovation
In presenting the concepts and the logical structure of the reasoning offered by game theory and their applications, the book explains the rational process of decision making in the framework of firm management and market competition. The book will expose both general teachings and a comprehensive analysis applied to specific case studies of various sectors of the economy.
Law for Small Business For Dummies - UK
Your own in-house legal advisor—at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you're starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, you'll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability. There were 526,000 new businesses registered in the UK in 2013—and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business' profits, and hit even big businesses harder than they could ever imagine. If you're the owner of a new business and need to get a handle on the ins and outs of small business law—and don't have the budget to employ an in-house legal advisor—this trusted, approachable guide is your answer. Covers the laws surrounding the most common risks small businesses face Addresses how to deal with legal issues before a potentially costly dispute arises Provides access to handy sample contract templates on Dummies.com Serves as your own in-house legal advisor—at a fraction of the cost If you're an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didn't even know to ask!
Starting and Running a Business All-in-One For Dummies
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services
Big Data For Small Business For Dummies
Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
Ethics in Social Networking and Business 1. Theory, Practice and Current Recommendations
This book, the first of two volumes dedicated to ethics in social networking and business, presents the notions, theories and practical aspects related to ethics, morale and deontology in our society. Through a series of discussions and examples on topics ranging from complexity to evolution theories, the author provides an insight into why business ethics is essential for managing risks and uncertainties. The Ethics in Social Networking and Business series is the result of a cross-integration of real experiences (from IBM, society and the Rotary Club), transdisciplinary works in decision making, and advances at the boundaries of several scientific fields.
Academic Entrepreneurship. How to Bring Your Scientific Discovery to a Successful Commercial Product
The pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch – guiding university faculty and graduate students on launching a start-up company. • Addresses a growing trend of academic faculty commercializing their discoveries, especially those supported by the National Science Foundation and National Institutes of Health • Offers faculty a pathway and easy-to-follow steps towards determining whether their discovery / idea / technology is viable from a business perspective, as well as how to execute the necessary steps to create and launch a start-up company • Has a light-hearted and accessible style of a step-by-step guide to help graduate students, post-docs, and faculty learn how to go about spinning out their research from the lab • Includes interviews by faculty in the disciplines of materials science, pharmaceuticals, medical devices, information technology, energy, and mechanical devices – offering tips and discussing potential pitfalls to be avoided
Going Past Limits To Growth. A Report to the Club of Rome EU-Chapter
Growth is a dominant economic driver accounting for the wealth of nations and organizations alike. However, in the face of environmental pressures, widespread social and economic imbalance, and the reigning climate of uncertainty we are experiencing today, there is now a need for a viable interpretation of what growth really means. In this book, the author redefines the limits to economic growth and tackles the issues involved in three parts, in order to study a variety of international issues, including the world economic system, climate change and environmental degradation.
Интервью с мастерами. Йоки Мацуока
Его называют «Макиавелли ХХI века», он вошел в массовое сознание, взорвав литературный мир, мир бизнеса и медиа своими, без преувеличения сказать, книжными революциями. До того как стать мастером успеха, он должен был пройти определенную школу. Как известно, нет школы лучше личного опыта, но иногда сталкиваешься с фигурами, один разговор с которыми может перевернуть сознание. Роберт Грин смог не только побеседовать, но и на короткой ноге сойтись с девятью знаковыми фигурами своего времени. Интервью с ними представлены здесь. Чтобы стать первым, нужно сначала побывать в круге первых. К счастью, теперь Вам не понадобится изъездить весь земной шар в поисках наставников, достаточно прочесть эту книгу. В этом интервью Роберт Грин побеседовал с Йоки Мацуока, известным специалистом по робототехнике и машинному обучению. © Storysidе
Интервью с мастерами. Темпл Грэндин
Его называют «Макиавелли ХХI века», он вошел в массовое сознание, взорвав литературный мир, мир бизнеса и медиа своими, без преувеличения сказать, книжными революциями. До того как стать мастером успеха, он должен был пройти определенную школу. Как известно, нет школы лучше личного опыта, но иногда сталкиваешься с фигурами, один разговор с которыми может перевернуть сознание. Роберт Грин смог не только побеседовать, но и на короткой ноге сойтись с девятью знаковыми фигурами своего времени. Интервью с ними представлены здесь. Чтобы стать первым, нужно сначала побывать в круге первых. К счастью, теперь Вам не понадобится изъездить весь земной шар в поисках наставников, достаточно прочесть эту книгу. В этом интервью Роберт Грин побеседовал с Темпл Грэндин, всемирно известной женщиной-ученым, которая одной из первых стала говорить о том, как жить с аутизмом, и какие уникальные способности появились у нее благодаря этой особенности ее психического характера. © Storysidе