Медицина

Различные книги в жанре Медицина

Miracle Cures

Robert A. Scott

Iconic images of medieval pilgrims, such as Chaucer’s making their laborious way to Canterbury, conjure a distant time when faith was the only refuge of the ill and infirm, and thousands traveled great distances to pray for healing. Why, then, in an age of advanced biotechnology and medicine, do millions still go on pilgrimages? Why do journeys to important religious shrines—such as Lourdes, Compostela, Fátima, and Medjugorje—constitute a major industry? In <i>Miracle Cures</i>, Robert A. Scott explores these provocative questions and finds that pilgrimage continues to offer answers for many. Its benefits can range from a demonstrable improvement in health to complete recovery. Using research in biomedical and behavioral science, Scott examines accounts of miracle cures at medieval, early modern, and contemporary shrines. He inquires into the power of relics, apparitions, and the transformative nature of sacred journeying and shines new light on the roles belief, hope, and emotion can play in healing.

Real Collaboration

Mark L. Rosenberg

Essential reading for those who work in global health, this practical handbook focuses on what might be the most important lesson of the last fifty years: that collaboration is the best way to make health resources count for disadvantaged people around the world. Designed as a learning resource to catalyze fresh thinking, <i>Real Collaboration</i> draws from case studies of teams struggling to combat smallpox, river blindness, polio, and other health threats. In honest appraisals, participants share their missteps as well as their successes. Based on these stories, as well as on analyses of many other enterprises, this accessible, engaging book distills the critical factors that can increase the likelihood of success for those who are launching or managing a new partnership.<br /><br />• Features a solutions-oriented approach<br /><br />• Covers leadership skills, management approaches and lessons from experienced project teams<br /><br />• Information is clearly presented in graphics, sidebars, checklists, and other useful features<br /><br />• Supplementary teaching aids including a DVD and additional online resources

House on Fire

William H. Foege

A story of courage and risk-taking, <i>House on Fire</i> tells how smallpox, a disease that killed, blinded, and scarred millions over centuries of human history, was completely eradicated in a spectacular triumph of medicine and public health. Part autobiography, part mystery, the story is told by a man who was one of the architects of a radical vaccination scheme that became a key strategy in ending the horrible disease when it was finally contained in India. In House on Fire, William H. Foege describes his own experiences in public health and details the remarkable program that involved people from countries around the world in pursuit of a single objective—eliminating smallpox forever. Rich with the details of everyday life, as well as a few adventures, <i>House on Fire</i> gives an intimate sense of what it is like to work on the ground in some of the world’s most impoverished countries—and tells what it is like to contribute to programs that really do change the world.

Modern Health Care Marketing

Gamini Gunawardane

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.<b>Contents:</b> <ul><li><b><i>Health Care Marketing: Evolution and Modern Trends:</i></b><ul><li>Introduction to Health Care Marketing</li><li>Health Care Marketing: Evolution and Modern Trends</li></ul></li><li><b><i>Health Care Marketing Strategy Formulation and Implementation Process:</i></b><ul><li>Health Care Marketing Strategy Formulation Process</li><li>Health Care Market and Marketing Research</li><li>Understanding the Health Care Organization's Competition</li><li>Understanding Customer/Patient Characteristics and Behavior Affecting Health Care Marketing</li><li>Customer/Patient Experience: Key Driver of Modern Health Care Marketing</li><li>Market Segmentation in Health Care Marketing</li><li>Health Care Marketing Mix: Planning Health Care Marketing Strategy for Each Segment/Niche</li></ul></li><li><b><i>Health Care Marketing Program Implementation:</i></b><ul><li>Integrating Digital Technology into Modern Health Care Marketing</li><li>Employee Engagement and Internal Marketing in Health Care Marketing </li><li>Marketing to Physicians: Physician Engagement and Physician Relations Management in Health Care Marketing</li><li>Legal and Ethical Issues Affecting Health Care Marketing</li></ul></li><li><b><i>Health Care Marketing in Special Sectors:</i></b><ul><li>Direct Health Care Marketing in Special Sectors: Physician Services, Hospital Services, Managed Care Products (HMOs and ACOs), Pharmaceuticals, and Public Health</li><li>Marketing Health Care Globally</li></ul></li></ul><br><b>Readership:</b> Researchers, graduate and undergraduate students, as well as professionals in health care management and marketing.Health Care;Health Care Services;Health Care Marketing;Services Marketing0<b>Key Features:</b><ul><li>A useful practitioner guide for those working in health care organizations</li><li>Updated coverage to the recent developments in the health care industry</li><li>Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices</li></ul>

MCAT Test Study Prep and Review 100 Success Secrets - The Missing Medical College Admission Study, Test, Examination concepts and Principles Guide

Gerard Blokdijk

There has never been an MCAT Guide like this.
100 Success Secrets is not about the ins and outs of MCAT. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print.
This book is also not about MCAT's best practice and standards details. Instead, it introduces everything you want to know to be successful with MCAT.

Unsafe Motherhood

Nicole S. Berry

Since 1987, when the global community first recognized the high frequency of women in developing countries dying from pregnancy-related causes, little progress has been made to combat this problem. This study follows the global policies that have been implemented in Sololá, Guatemala in order to decrease high rates of maternal mortality among indigenous Mayan women. The author examines the diverse meanings and understandings of motherhood, pregnancy, birth and birth-related death among the biomedical personnel, village women, their families, and midwives. These incongruous perspectives, in conjunction with the implementation of such policies, threaten to disenfranchise clients from their own cultural understandings of self. The author investigates how these policies need to meld with the everyday lives of these women, and how the failure to do so will lead to a failure to decrease maternal deaths globally.

Vertebral Augmentation

Douglas P. Beall

The definitive guide to performing vertebroplasty, kyphoplasty, and implant augmentation from national and international experts Vertebral compression fractures (VCFs) result from trauma or pathologic weakening of the bone and are associated with conditions such as osteoporosis or malignancy. Worldwide, VCFs impact one in three women and one in eight men aged 50 and older, with more than 8.9 million fractures incurred annually. Copublished by Thieme and the Society of Interventional Radiology, Vertebral Augmentation: The Comprehensive Guide to Vertebroplasty, Kyphoplasty, and Implant Augmentation provides a practical, clinical discussion of these minimally invasive spine interventions. Written and edited by Douglas Beall along with associate editors Allan Brook, M. R. Chambers, Joshua Hirsch, Alexios Kelekis, Yong-Chul Kim, Scott Kreiner, and Kieran Murphy, this richly illustrated book presents a multidisciplinary and international perspective. It features contributions from renowned experts in interventional radiology, neurosurgery, pain medicine, and physiatry. This resource fills a gap in the literature, with extensive updates on a vast amount of new information and techniques that have been introduced during the past decade. Thirty-five chapters address treatment of spine fractures, starting with a history and introduction to vertebral augmentation, discussion of VCFs, patient assessments, physical exam findings, pain management, and much more. Key Features Procedural chapters cover vertebroplasty, sacroplasty, cervical and posterior arch augmentation, balloon kyphoplasty, and vertebral augmentation with implants and for challenging pathologiesSpecial topics include radiation exposure and protection, post-procedure physical therapy, osteoporosis treatment, postural fatigue syndrome, the effect on morbidity and mortality, and cementoplasty outside the spineTreatment of complex cases are also discussed extensively, including chronic vertebral compression fractures, neoplastic vertebral compression fractures, instrumented spinal fusions, and severe benign and malignant fracturesThe final chapter features 16 subchapters from global masters of vertebral augmentation, with personal tips, tricks, and pearls they use in their own practices This is a must-have resource for interventional radiology, neurosurgery, interventional pain management, and orthopaedic surgery residents and fellows, as well as seasoned clinicians who wish to incorporate these procedures into practice.

Video Atlas of Neuroendovascular Procedures

Adnan H. Siddiqui

The go-to guide on safely performing state-of-the-art neuroendovascular procedures from top experts! Unlike traditional textbooks that detail natural history, physiology, and morphology, Video Atlas of Neuroendovascular Procedures presents basic and complex neuroendovascular procedures and cases with concise text and videos. Renowned neuroendovascular surgeons Leonardo Rangel-Castilla, Adnan Siddiqui, Elad Levy, and an impressive group of contributors have compiled the quintessential neuroendovascular resource. Organized into eight major subtopic sections, this superb video atlas covers a full spectrum of endovascular approaches to diagnose and treat intra- and extracranial neurovascular disease. The book starts with a section on vascular access and concludes with endovascular complications and management. Forty chapters includes succinct summaries, scientific procedural evidence, the rationale for endovascular intervention, anatomy, required medications, device selection, avoiding complications, and managing potential problems that can arise during procedures. The image-rich clinical cases feature insightful firsthand knowledge and pearls. Key Features More than 1,000 relevant, high quality neuroimaging findings and artist illustrations enhance understanding of impacted anatomy and approachesSpecific techniques and key steps are brought to life through more than 140 outstanding videos narrated by highly experienced endovascular neurosurgeons &mdash; conveniently accessible via smart phones or tablets using QR technologyEssential diagnostic procedures such as cerebral and spinal angiography, cerebral venogram, and balloon test occlusionComplex neuroendovascular procedures including various angioplasty and stenting approaches for extracranial vessel disease, carotid and vertebral arteries, and venus sinus; thrombectomy procedures to treat acute ischemic stroke; and coiling, flow diversion, and embolization techniques for intracranial aneurysms, brain/spinal AVMs and fistulas, and select CNS and extracranial tumors The content-rich reference is a must-have for all resident and veteran neurosurgeons, interventional radiologists, and neurologists. Learn to safely perform a wide array of cutting-edge neuroendovascular procedures &mdash; from access to closure &mdash; and achieve improved outcomes for your patients.

Learning Microbiology and Infectious Diseases: Clinical Case Prep for the USMLE®

Tracey A. H. Taylor

High-yield microbiology cases help students apply knowledge and prepare for board exams Learning Microbiology and Infectious Diseases: Clinical Case Prep for the USMLE&reg; by Tracey A. H. Taylor, Dwayne Baxa, and Matthew Sims presents diverse cases that encourage problem-based learning, which is key to building diagnostic skills. Each case portrays a real-life scenario, promoting a bridge from foundational knowledge to its application. A series of USMLE-style questions with thorough explanations provide an understanding of microbiology and infectious diseases, an ability to differentiate between infections and viruses, and identify bacteria, fungi, and parasites. Questions cover causative agents, disease transmission, mechanism of pathogenesis action, and pharmacotherapy. Key Features 50 case studies with images mirror situations seen in everyday practiceAn intermingling of bacteriology, virology, mycology, parasitology cases, and organ systems reflect real-world patient scenarios and encourage critical thinkingComprehensive cases encompass symptoms and duration, medical and family history, physical exam and lab findings, differential diagnosis, and treatment and prevention This essential, highly practical resource will help medical students build problem-solving skills, assess microbiology and infectious disease knowledge, and fully prepare for the boards.

Problems in Hand Surgery

Группа авторов

State-of-the-art solutions to restore hand function in patients with difficult hand ailments The intricate balance of the intrinsic and extrinsic soft tissue structure and bony scaffold of the hand, coupled with 31 articulating services in the hand and wrist, can lead to significant surgical challenges. Providing surgeons with technical pearls to overcome these challenges is the primary focus of Problems in Hand Surgery: Solutions to Recover Function by internationally renowned hand surgeons Michael W. Neumeister and Michael Sauerbier, and an impressive group of contributors. Organized by 29 sections and 90 chapters, this comprehensive book focuses on secondary hand surgeries to optimize hand form and function in patients with challenging trauma- and disorder-related hand issues. Among the many topics addressed are problems associated with nonunion, malunion, dysvascular limbs, trauma-related degenerative changes, stiffness, tendon dysfunction, joint disruption, nerve injury, neuropathy, vasospasm, fractures, and osteoarthritis. Key Highlights Unique approaches for stiff fingers, recurrent cubital tunnel and ulnar neuropathy, suboptimal bone healing/avascular necrosis in the hand and wrist, and moreHigh-quality videos provide insightful guidance on various surgical techniquesOver 1,100 color illustrations and preoperative, intraoperative, and postoperative images help readers visualize the steps involved in each operative procedure The extraordinary clinical tools in this step-by-step surgical resource will help orthopaedic surgery residents and experienced orthopaedic and plastic surgeons manage difficult cases and achieve optimal patient outcomes.