Зарубежная образовательная литература
Различные книги в жанре Зарубежная образовательная литератураPackaging Sustainability. Tools, Systems and Strategies for Innovative Package Design
How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions. Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co-coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine's «Sustainability Update» feature column.
Photo Finish. The Digital Photographer's Guide to Printing, Showing, and Selling Images
"A must-have book for all photographers." –John Shaw, johnshawphoto.com If you're serious about digital photography, you know that taking a great photo is only the beginning. You want to share your polished images with the widest possible audience. This means you need to optimize images for different mediums–print, the Web, slideshows–and draw people to your work. Learn how to do so with digital-imaging experts Jon Canfield and Tim Grey. Combining practical know-how with inspiring examples, they'll teach how you to take control of your output. They introduce the technologies and techniques you need to attain the best results for any medium and they reveal tips for attracting viewers. By the time you finish this book, you'll be able to get your photographs the attention they deserve.
Packaging Design. Successful Product Branding from Concept to Shelf
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Energize Your Workplace. How to Create and Sustain High-Quality Connections at Work
Corrosive work relationships are like black holes that swallow up energy that people need to do their jobs. In contrast, high-quality relationships generate and sustain energy, equipping people to do work and do it well. Grounded in solid research, this book uses energy as a measurement to describe the power of positive and negative connections in people's experience at work. Author Jane Dutton provides three pathways for turning negative connections into positive ones that create and sustain employee resilience and flexibility, facilitate the speed and quality of learning, and build individual commitment and cooperation. Through compelling and illustrative stories, Energize Your Workplace offers managers, executives, and human resource professionals the resources they need to build high-quality connections in the workplace.
Short-Sale Pre-Foreclosure Investing. How to Buy "No-Equity" Properties Directly from the Bank -- at Huge Discounts
Learn all about short-sales, the hottest topic in today’s real estate investing market, with Short-Sale Pre-Foreclosure Investing: How to Buy «No-Equity» Properties Directly from the Bank – at Huge Discounts. Understand how to buy properties at big discounts, creating windfall profits. Using this guide, you can access information about a topic that 90% of real estate agents and investors know nothing about. Discover how to make huge profits from the banks’ misfortune, how to help homeowners in foreclosure while helping yourself, and how to stay on the cutting edge of the down market.
The Canadian Snowbird Guide. Everything You Need to Know about Living Part-Time in the USA and Mexico
Each year, more than a million Canadians, affectionately dubbed «Snowbirds,» migrate to southern climes to enjoy warm weather and sandy beaches. The strong Canadian dollar is making the trip more affordable and attractive than ever. But post-9/11, Canadians face tighter security, higher health costs, and higher fuel costs when traveling to the US. Canadians must budget accordingly. Especially for first-timers, how can they properly plan their trip to ensure a worry-free time away from home? Among the topics this book includes are: the Snowbird lifestyle; financial planning; what documents you need to enter the US; what types of insurance and coverage are recommended; ensuring you have an up-to-date will; how US tax law applies to Canadians if money is earned or property sold; snowbirding in Mexico and Costa Rica; plus FAQs, checklists, and sources of further information.
Stop Staring. Facial Modeling and Animation Done Right
"No other book to date presents facial animation concepts, theory, and practical application with the authority that Stop Staring does." —TIEM Design Crafting believable facial animation is one of the most challenging, yet rewarding aspects of 3D graphics. Done right, this art breathes life into otherwise deadpan faces. In this extraordinary book, professional animator Jason Osipa teaches you how to achieve realistic facial modeling and animation. Using detailed practical examples complemented with high-quality images and a touch of humor, Osipa leads you from design and modeling to rigging and animation. The CD and full-color insert demonstrate techniques you can use to fine-tune your facial animations. Reviewed and approved by Alias|Wavefront, Stop Staring: Facial Modeling and Animation Done Right, uses the Academy Award(r) winning Maya(r) 3D animation and effects software as the focus for its examples, yet the principles and techniques are described in ways that will be helpful to anyone working on facial modeling and animation. Mastering the Face Start out by getting familiar with the range of possible facial expressions, then focus on animating and modeling the mouth, eyes and brows. When you're ready to bring it all together, you can generate a scene from concept to completion. Topics covered include: Understanding how the whole face affects expression Learning visimes and lip sync techniques Constructing a mouth and mouth keys Building emotion through the eyes and brows Building interfaces to easily connect and control your models Skeletal setup, weighting, and rigging Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Defending Gary. Unraveling the Mind of the Green River Killer
At first, Mark Prothero, Defense Attorney for Gary Ridgway, thought: «This can't be the Green River Killer! He's too ordinary! He's too small. He's too calm. He's too polite! He can't possibly have murdered forty-nine women. They can't be serious! They must have screwed up! I didn't realize then, but I was right. Gary Ridgway hadn't killed forty-nine women. He'd killed even more than that.» Soon, Mark Prothero faced the question: «How could you possibly defend the most prolific serial killer in United States history, the infamous Green River Killer? If anyone deserved to be executed for his crimes, didn't he?» Mark Prothero, co-lead defense attorney who helped save Gary Ridgway from the death sentence, has heard that question many times. Now he’s written a book that reveals the true, inside story of exactly how an idealistic public defender, high school swim coach, husband, and dad could bring himself to spend many months of close confinement with a man who brutally murdered at least 75 young women, often in the act of sex. Defending Gary shows how Prothero could reconcile these monstrous acts knowing the reality of this unassuming fellow Gary Ridgway, a mild-mannered, church-going, devoted husband, father, and former Navy man, with an IQ of around 82 and a longtime job as a truck painter from Auburn, Washington, near Seattle.
The IT Value Network. From IT Investment to Stakeholder Value
Learn to measure and manage the real value of IT investment and spending IT investments are becoming more than just business enablers or assets on the books; they provide capability that can drive the business. Thought leadership should migrate towards information investment, getting a bigger bang for the buck from the 'I' in IT and from the 'I' in CIO. The IT Value Network: From IT Investment to Stakeholder Economic Value incorporates new emerging decision support methods, such as real options, which are considered to complement traditional financial measures. Organizational and informational economic based techniques are also incorporated to manage and assess IT investments, including the balanced scorecard (BSC), and investment and portfolio management; in addition to coverage of IT key performance indicators and competitive benchmarking. Selected as a top 10 best IT-Business book for 2009 by CIO Insight – Praises for The IT Value Network: From IT Investment to Stakeholder Value «This is probably the best 'up-to-date' executive information management resource since Strassmann's works of fifteen years ago. Tony Read provides a comprehensive and insightful assessment of the state of IT investment and the value of various technologies and information management in the modern enterprise. For corporate executives trying to navigate this rapidly changing landscape, this book is highly recommended.» —Paul A. Brinkley, Deputy Under Secretary of Defense (U.S.) for Business Transformation Agency «Managing technology investments with a value-based approach just works—it has provided significant stakeholder value at Indigo. This book is a must-read for both IT and business managers who want to improve the return on their IT investments.» —Michael Serbinis, President, Shortcovers, CIO & EVP, Indigo Books & Music Inc. «Difficulty proving the business value of IT remains a key barrier to IT executives. IT Value Network provides a clear road map to chief information officers interested in moving beyond simply aligning business and technology strategies. It is a must-read for IT executives who wish to become true partners to the business.» —Gary Beach, Publisher Emeritus, CIO magazine «This book is a complete study of how value is derived and measured from IT investments. All IT strategy professionals should read it and have access to it. I strongly recommend it.» —Ali Hamza, Partner, PricewaterhouseCoopers (PwC) «IT spending continues to climb, but IT value is invariably left on the table. Tony's new book will enlighten both the practitioner and academic to new approaches and techniques for capturing and realizing stakeholder economic value—with a great perspective to sustaining competitive advantage or as the book promotes network advantage, across the firm's value system.» —Edward Lieblein, PhD, Dean and Professor, Graduate School of Computer and Information Sciences, Nova Southeastern University «Tony Read's book provides excellent insight and strategies for maximizing shareholder return from IT investments. The book gives a timely response to the challenges every CIO and CFO face in the current economic environment. It is now more important than ever to demonstrate IT return on investment and this book is a valuable aid for Cx's looking to leverage every IT dollar to secure maximum business return» —Albert R. Hitchcock, CIO, Vodafone Group
From Assets to Profits. Competing for IP Value and Return
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.