Зарубежная образовательная литература
Различные книги в жанре Зарубежная образовательная литератураHow to Invent and Protect Your Invention. A Guide to Patents for Scientists and Engineers
A straightforward guide to inventing, patenting, and technology commercialization for scientists and engineers Although chemists, physicists, biologists, polymer scientists, and engineers in industry are involved in potentially patentable work, they are often under-prepared for this all-important field. This book provides a clear, jargon-free, and comprehensive overview of the patenting process tailored specifically to the needs of scientists and engineers, including: Requirements for a patentable invention How to invent New laws created by President Obama's 2011 America Invents Act The process of applying for and obtaining a patent in the U.S. and in foreign countries Commercializing inventions and the importance of innovation Based on lecture notes refined over twenty-five years at The University of Akron, How to Invent and Protect Your Invention contains practical advice, colorful examples, and a wealth of personal experience from the authors.
Evidence-Based CBT for Anxiety and Depression in Children and Adolescents. A Competencies Based Approach
Evidence-Based CBT is the first book to take an explicitly competencies-based approach to the cognitive-behavioural treatment of anxiety and depression in children and young people. It draws on top-name expertise to define and demonstrate the therapist competencies needed to effectively implement CBT.
71st Conference on Glass Problems. A Collection of Papers Presented at the 71st Conference on Glass Problems, The Ohio State University, Columbus, Ohio, October 19-20, 2010
This issue contains a collection of papers presented at the 71st Conference on Glass Problems, October 19-20, 2010 at The Ohio State University, Columbus, Ohio. Topics include glass melting; glass science, defects; safety; refractories; recycling; controls; and raw materials.
Введение в психиатрию и психоанализ для непосвященных. Главная книга по транзактному анализу
С этой книги стоит начать знакомство с психиатрией и психологией. Во «Введении» Эрик Берн простым и предельно ясным языком рассказывает: как устроена человеческая психика, что влияет на ее формирование, какие этапы развития проходит младенец и как они впоследствии отражаются на его жизни, что есть сны и неврозы, каковы скрытые причины алкоголизма, склонности к беспорядочным связям, затяжным депрессиям – и многое другое. Произведение Берна до сих пор по праву считается одним из самых полных и увлекательных учебников по психиатрии и психоанализу. Это книга, к которой хочется возвращаться снова и снова, расширяя свою картину мира и погружаясь в увлекательный мир человеческой психики.
Public Speaking Skills For Dummies
Project self-assurance when speaking—even if you don't feel confident! When you speak in public, your reputation is at stake. Whether you're speaking at a conference, pitching for new business, or presenting to your Executive Board, the ability to connect with, influence, and inspire your audience is a critically important skill. Public Speaking Skills For Dummies introduces you to simple, practical, and real-world techniques and insights that will transform your ability to achieve impact through the spoken word. In this book, champion of public speaking Alyson Connolly takes you step by step through the process of conceiving, crafting, and delivering a high-impact presentation. You’ll discover how to overcome your nerves, engage your audience, and convey gravitas—all while getting your message across clearly and concisely. • Bring ideas to life through business storytelling • Use space and achieve an even greater sense of poise • Get your message across with greater clarity, concision, and impact • Deal more effectively with awkward questions Get ready to win over hearts and minds —and deliver the talk of your life!
Corporate Communication. An International and Management Perspective
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.