Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литература
Business Trends in Practice
Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.
The Journalism Manifesto
Drawing on the collaborative expertise of three senior scholars, The Journalism Manifesto makes a powerful case for why journalism has become outdated and why it is in need of a long-overdue transformation. Focusing on the relevance of elites, norms and audiences, Zelizer, Boczkowski and Anderson reveal how these previously integral components of journalism have become outdated: Elites, the sources from which journalists draw much of their information and around whom they orient their coverage, have become dysfunctional; The relevance of norms, the cues by which journalists do newswork, has eroded so fundamentally that journalists are repeatedly entrenching themselves as negligible and out of sync; and because audiences have shattered beyond recognition, the correspondence between what journalists think of as news and what audiences care about can no longer be assumed. This authoritative manifesto argues that journalism has become decoupled from the dynamics of everyday life in contemporary society and outlines pathways for fixing this essential institution of democracy. It is a must-read for students, scholars and activists in the fields of journalism, media, policy, and political communication.
