Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литератураAutoCAD 2018 and AutoCAD LT 2018 Essentials
The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction pairs with real-world, hands-on exercises to help you quickly get up to speed with core features and functions; screenshots illustrate tutorial steps to help you follow along, and each chapter concludes with a more open-ended project so you can dive in and explore a specific topic in-depth. From 2D drawing and organization to 3D modeling, dimensioning, presenting, and more, this helpful guide walks you through everything you need to know to become productive with AutoCAD 2018 and AutoCAD LT 2018. The companion website features downloadable starting and ending files for each exercise, so you can jump in at any point and compare your work to the pros, as well as additional tutorials to help you go as deep as you need to go. Exercises walk you through the real-world process of drafting while teaching you critical skills along the way. Understand the AutoCAD interface and foundational concepts Master essential drawing and visualization tools Stay organized with layers, groups, and blocks Experiment with 3D modeling, add text and dimensions, and much more AutoCAD is the industry-leading technical drawing software, and complete mastery is a vital skill for any design and drafting professional. AutoCAD 2018 and AutoCAD LT 2018 Essentials is a smart, quick resource that will help you get up to speed with real-world practical instruction.
Mastering AutoCAD 2018 and AutoCAD LT 2018
30th Anniversary of the bestselling AutoCAD reference – fully updated for the 2018 release Mastering AutoCAD 2018 and AutoCAD LT 2018 is the complete tutorial and reference every design and drafting professional needs. Step-by-step instructions coupled with concise explanation walk you through everything you need to know about the latest AutoCAD tools and techniques; read through from beginning to end for complete training, or dip in as needed to for quick reference—it's all here. Hands-on projects teach you practical skills that apply directly to real-world projects, and the companion website features the accompanying project files and other bonus content to help you master every crucial technique. This new edition has been updated to include the latest AutoCAD and AutoCAD LT capabilities, so your skills will transfer directly to real-world projects. With expert guidance and a practical focus, this complete reference is your ultimate resource for mastering this powerful software. AutoCAD is a critical skill in the design fields; whether you're preparing for a certification exam, or just want to become more productive with the software, this book will help you: Master the basic drafting tools that you'll use in every project Work with hatches, fields, tables, attributes, dynamic blocks, and other intermediate tools Turn your 2D drawing into a 3D model with advanced modeling and imaging techniques Customize AutoCAD to fit the way you work, integrate outside data, and much more If you're new to AutoCAD, this book will be your «bible;» if you're an experienced user, this book will introduce you to unfamiliar tools and techniques, and show you tips and tricks that streamline your workflow.
Wealth Management Unwrapped, Revised and Expanded. Unwrap What You Need to Know and Enjoy the Present
You are the CEO of My Wealth, Inc. – so Take Charge! Wealth Management Unwrapped provides you with the tools and tips you need to take back control and more effectively manage your money. Wall Street veteran Charlotte Beyer conducts a tour of the wealth management industry, guiding you through the complexities and jargon with straightforward, no-nonsense expertise. From choosing an advisor and understanding the fine print, to fulfilling your responsibilities as CEO of My Wealth, Inc. this book offers all-in-one guidance for anyone ready to take charge of their finances. This revised and expanded version has been updated with NEW information, for women investors who seek the best advisor, older investors who confront investment choices, and a discussion on both robo-advisors and the impact of your wealth on your children. The companion website includes new interactive diagnostics to help you get started, assess your progress and then see how you compare to others who face similar challenges. By stripping away industry tech-speak and the all-too-common self-promotion, you will: Understand the difference between advisor and money manager Learn the best questions to ask when interviewing an advisor Dissect fee disclosure statements and conflicts of interest Find out if you might be a do-it-yourself investor and learn why that might make sense for your personality The wealth management industry has undergone massive change over the past 25 years. New services or products spring up, yet impenetrable language and marketing hype leave you with precious little practical information. In two or three hours of reading made easier thanks to the bold, often amusing illustrations, you will be a far smarter investor, not by learning the jargon but by applying common sense and insisting on clearer communications from your advisor. You and your advisor can create an even stronger and long lasting partnership by reading this book together. Wealth Management Unwrapped is like a powerful GPS, whether you're a novice or sophisticated investor, offering you a much clearer view of how to fully realize the dreams and goals your wealth now affords you.
INSPIRED. How to Create Tech Products Customers Love
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Stock Trader's Almanac 2018
The best data in the business, updated for 2018 Stock Trader's Almanac 2018 provides the cleanest historical data in the business to give traders and investors an advantage in the market. The 2018 edition is consistent with decades of the Stock Trader's Almanac showing you the cycles, trends, and patterns you need to know in order to invest with minimum risk and maximum profit. Updated with the latest numbers, this indispensable guide is organized in a calendar format to provide monthly and daily reminders, including upcoming opportunities to grab and dangers to avoid. Proprietary strategies include the Hirsch Organization's Best Six Months Switching Strategy, the January Barometer, and the Four-Year Presidential Election/Stock Market Cycle, arming you with the tools savvy investors use to achieve their market goals. Trusted by Barron's, The Wall Street Journal, the New York Times, and other respected market authorities, this indispensable guide has helped generations of investors make smart market moves. This new edition provides the same level of invaluable guidance, with the latest data straight from the vault. Access the most trusted historical market data available Identify patterns and trends you won't find anywhere else Get advance notice about upcoming risks and opportunities Bring accuracy to your forecasting and confidence to your investing Analytical tools are essential to successful investing, but they're only as useful as the data is accurate. Even the most beautifully designed model cannot forecast accurately based on incomplete, misleading, or inaccurate numbers; data quality is the bedrock of your entire investing strategy, and when it comes to data, cleanliness is next to profitability. Get the edge this year with the best data in the business, plus a wealth of valuable strategies in the Stock Trader's Almanac 2018.
Inspired Leadership. How You Can Achieve Extraordinary Results in Business
Elevate your leadership to achieve the extraordinary Inspired Leadership is the essential guide to performing at the highest level every day. As CEO of Porsche, author Kevin Gaskell led the company from near-bankruptcy to the most profitable car company. During his four years at BMW, the company saw 80% growth in sales and 500% increase in profitability. Good leaders get results and great leaders get great results—but Inspired Leaders get extraordinary results, turn around companies, ensure people development and turn brands into household names. This book shows you how to become an Inspired Leader. Workable strategies, practical frameworks, and real-world essential skills give you a concrete curriculum for success, while anecdotes and examples drawn from the author's experiences illustrate important concepts in action. Inspirational, aspirational, and deeply instructional, this guide will become your go-to resource for navigating the leader's role. From tricky situations to everyday interactions, you'll learn the skills and outlook you need to take your leadership to the next level. Learn what Inspired Leadership looks like in terms of results Discover the key factors that separate Inspired leaders from the merely «great» Adopt the tools and processes that get extraordinary results in the real world Understand the essential core of high performance, and incorporate it into your day-to-day Quality leadership is the difference between success and failure, but Inspired Leadership is the difference between success and world-class performance. It requires 360-degree attention, laser focus, authentic relationships, and a rock-solid understanding of the leader's role. When you're ready to achieve the extraordinary, Inspired Leadership is the resource to keep within arm's reach.
Rogues of Wall Street. How to Manage Risk in the Cognitive Era
Reduce or prevent risk failure losses with new and emerging technologies Rogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and governance specialist, this book helps bank leaders and consultants identify the tools they need to effectively manage operational risk. Citing different types of risk events such as: Rogue and Insider Trading, cyber security, AML, the Mortgage Crisis, and other major events, chapters in the first half of the book detail each operational risk type along with its causative and contributing factors. The second half of the book takes an overarching approach to the tools and solutions available to financial institutions to manage such events in the future. From technology, to culture, to governance, and more, this book does more than simply identify the problem—it provides real-world solutions with actionable insight. Expert discussion identifies the tools financial institutions have at their disposal, and how these tools can be leveraged to create an environment in which catastrophic events are prevented or mitigated. In-depth insight from an industry specialist provides thought-provoking guidance for leaders seeking more effective risk management, and specifically addresses how to: Analyze major operational risk incidents and their underlying causes Investigate the tools that allow organizations to prevent and mitigate catastrophic events Learn how culture and governance can be optimized to support effective risk management Identify ways in which cognitive technologies could help your firm avoid losses Cognitive technologies have the potential to revolutionize the way business is done; eliminating the speed/cost/quality trade-off, these new and emerging tools are heralding the next leap in the evolution of risk management. Rogues of Wall Street shows you how bring these tools into your organization, and how they can contribute to your financial success.
Starting an Etsy Business For Dummies
Build a thriving Etsy business Promote your shop and build your brand Deliver top-notch customer service Create, sell, and succeed on Etsy Artists, crafters, and designers rejoice! This book makes it faster and easier than ever to start and run a successful Etsy business. Whether you're peddling paintings, jewelry, craft supplies, or vintage pieces, you'll find everything you need to get your wares out to the masses. Etsy is handmade for anyone who wants to make money doing what they really love! Inside … Navigate the new homepage Apply SEO to your listings Manage stats and orders Increase local sales Market your Etsy shop Protect your business Promote yourself on Facebook, Twitter, and Pinterest
Investing All-in-One For Dummies
Invest in your financial future Featuring guidance from renowned finance expert Eric Tyson and content from other top selling For Dummies investment titles, Investing All-in-One For Dummies offers the foolproof, time-tested guidance you need to turn those hard-earned dollars into a successful and diversified portfolio. Covering everything from stocks, bonds, mutual funds, real estate, and the latest in online investing, this hands-on resource lays out an arsenal of techniques for you to select the investment accounts that best suit your particular style, needs, and goals. Investing All-in-One For Dummies offers a succinct framework and expert advice to help readers make solid decisions and confidently invest in the marketplace Develop and manage a winning financial portfolio Find the right investments for you, no matter your age or income bracket Get the latest information on retirement planning, tax laws, investment options, and more Benefit from sound strategies brought to you by a well-recognized personal finance counselor There's no time like the present to invest in your own financial future—and this book shows you how.
Designing Brand Identity. An Essential Guide for the Whole Branding Team
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi