Зарубежная деловая литература
Различные книги в жанре Зарубежная деловая литератураGreat Leadership Creates Great Workplaces
How can you inspire your employees to the high levels of engagement that drive strong results across the board? Drawing on over 30 years of research and data from more than two million constituents around the world, Jim Kouzes and Barry Posner, the bestselling authors of The Leadership Challenge, expand on their work with The Five Practices of Exemplary Leadership to create a new metric—Positive Workplace Attitudes—addressing how leaders affect employee engagement. Their research shows how positive feelings about being part of the workplace strongly influence people's willingness to apply discretionary effort to their work. People put forth much more effort for their best leaders and very little for their worst leaders. Leaders who more frequently exhibit exemplary practices foster engagement and inspire people to go from acceptable to good and even to great. Filled with new findings from Kouzes and Posner's original research, Great Leadership Creates Great Workplaces expands the reach of The Leadership Challenge to address pressing, critical issues around employee engagement, and how leaders can improve it to outperform the competition.
White Papers For Dummies
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Getting Started in Shares For Dummies
Take your first steps towards investing in the sharemarket Build the successful share portfolio you've always wanted, guided by this beginner's guide to the sharemarket. Getting Started in Shares For Dummies reveals the investing secrets you need to know – how the market works, how the stock exchange operates and what brokers actually do. Understand the sharemarket – find out how the Australian Securities Exchange (ASX) works Develop your own successful investing strategy – know how to assess potential share investments Analyse the sharemarket and track trends – make informed choices and grow your wealth Choose the best broker for you – get some professional help with investing Know the risks – learn how to diversify your portfolio Realise the tax implications of share ownership – understand how holding shares affects your tax liability Open the book and find: Up-to-date analysis of the global financial crisis The latest information about tax and superannuation policies Tips for diversifying your share holdings Guidance for choosing a stock broker Methods for identifying when to buy and sell Ways to pick winners for your portfolio Learn to: Pick the best shares and diversify your portfolio Minimise your risk and maximise your returns Work with a broker Reduce your capital gains tax bill
Finding the Courage to Lead
Leadership doesn’t happen without courage. In fact, leadership might be defined as “courage in action.” But the truth is that courage is poorly understood and not what you typically think. In their second original short format work, Finding the Courage to Lead, James Kouzes and Barry Posner offer a perspective on what ordinary leaders say about what courage is to them, and what their courageous experiences mean for the daily practice of leadership. Courage is one of those big, bold words. It has the reputation of being something way out there on the edges of human experience, commonly associated with superhuman feats, life-and-death struggles, and overcoming impossible odds. It gives rise to images of daring feats of bravery and nerves of steel. It has such a mystique about it that many think the concept doesn’t apply to them. But, when you look beyond the headlines, you find out that this account of courage is certainly not the whole story. There is very little relevant discussion of courage in the leadership literature. For all the talk about how leaders need to be courageous, there is next to nothing written about what it really means for leadership. Grounded in award-winning original research and rich with insight, Finding the Courage to Lead is valuable for leaders at any level to understand how courage shapes our leadership potential on and off the job, and is required reading for any fans of Kouzes & Posner’s work.
The Warren Buffett Way Workbook
The Warren Buffett Way Workbook consists of over 500 questions and answers to help readers of The Warren Buffett Way reinforce and cement their knowledge of Buffett’s hugely successful investment approach. The Workbook follows The Warren Buffett Way, 3e, providing a combination of multiple choice and essay questions for each chapter in the core book. Given the depth and range of questions, a reader who masters the material in the Workbook will be equipped with the knowledge to begin to apply Buffett’s methods to his/her own investment portfolio. All answers are provided in the Workbook, including answers to the essay questions. The perfect accompaniment to The Warren Buffett Way, 3e and The Warren Buffett Way Video Course, the Workbook will provide readers with a sure path to begin investing just like Warren Buffett.
Portfolio Investment Opportunities in China
Essential research on the Chinese economy for investors and asset managers In this handy new e-book, bestselling author David M. Darst provides the latest information on investment opportunities in China's growing economy. Constraints of language and time zones, geographical distance, foreign currency transaction costs, and political and cultural factors can make it difficult to assess, value, and invest in China's economy. Portfolio Investment Opportunities in China gives investors the information they need to make intelligent choices, including coverage of Chinese history, politics, and culture—all with an eye towards helping investors pinpoint those businesses and industries that offer the best potential returns. Covers key factors western investors need to know about China, with specific focus on China’s economy, investment landscape, and financial potential Written by David M. Darst, CFA, the bestselling author of The Little Book That Saves Your Assets Covers key factors western investors need to know about China, with specific focus on China's economy, investment landscape, and financial potential
It's All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader
American business leader, entrepreneur, and noted philanthropist Morton Mandel shares lessons he gleaned from co-founding and leading, along with his brothers Jack and Joe, Premier Industrial Corporation, a major industrial parts and electronic components manufacturer and distributor. Now for readers everywhere who are interested in studying leadership development, It’s All About Who describes Mandel’s approach to finding, recruiting and cultivating “A” players. In his book, Mandel shares his fine-tuned set of practices to develop leaders that have proven to deliver dramatically better results. Containing sixteen core sections, “It’s All About Who” covers key strategic topics from “Building a Rich, Deep, and Ethical Culture” to “Killing Yourself for Your Customer” to “Using Business Ideas in the Social Sector.” What makes Mandel unique is his selflessness in pursuing a life of purpose. Mandel has lived in two worlds: the world of profit and the world of social impact. Even as chairman and CEO of a New York Stock Exchange company for more than three decades, he spent as much as a third of his time in the social sector. Mandel has personally founded more than a dozen non-profit organizations. His deep-seated passion is evident in the mission of his Foundation: “To invest in people with the values, ability and passion to change the world.”
Leading So People Will Follow
A unique take on leadership from a popular Forbes blogger and nationally-known leadership coach Leading So People Will Follow explores the six leadership characteristics that inspire followers to fully support their leaders. Using Erika Andersen’s proven framework, new leaders and veterans alike have increased their capacity for leading in a way that creates loyalty, commitment and results. Step by step, Andersen lays out six key attributes (far-sightedness, passion, courage, wisdom, generosity, and trustworthiness) and gives leaders the tools for developing them. This innovative book offers a practical guide for building the skills to become a truly 'followable' leader. Filled with examples from forward-thinking organizations such as Apple, NBC Universal, Union Square Hospitality Group, and MTV Networks Maps out the six attributes of leadership Includes a free online Followable Leader assessment Author Erika Andersen is one of Forbes' most popular bloggers and coaches some of the most successful leaders in America Using self-assessments, real-world examples, and concrete tools, Leading So People Will Follow helps build timeless core skills that work for leaders in any field.
Buffett Beyond Value. Why Warren Buffett Looks to Growth and Management When Investing
A detailed look at how Warren Buffett really invests In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his partnership firms-thousands of pages written over the last fifty years. Jain uncovers the key elements of Buffett's approach that every investor should be aware of. With Buffett Beyond Value, you'll learn that, contrary to popular belief, Warren Buffett is not a pure value investor, but a unique thinker who combines the principles of both value and growth investing strategies. You'll also discover why understanding CEOs is more important than studying financial metrics; and why you need an appropriate psychological temperament to be a successful investor. Reveals Buffett's multifaceted investment principles Discusses how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate governance Highlights how you can build a diverse and profitable investment portfolio With this book as your guide, you'll learn how to successfully invest like Warren Buffett.
Marketing Your Small Business For Dummies
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business