The Necessary Art of Persuasion. Jay A. Conger
Зарубежная деловая литература. Harvard Business Review Classics
The Necessary Art of Persuasion
Год выпуска 0
isbn 9781633691025
Автор произведения Jay A. Conger
Жанр Зарубежная деловая литература
Серия Harvard Business Review Classics
Издательство Ingram
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion , Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.