The End of Corporate Imperialism. Kenneth Lieberthal
Зарубежная деловая литература. Harvard Business Review Classics
The End of Corporate Imperialism
Год выпуска 0
isbn 9781633691414
Автор произведения Kenneth Lieberthal
Жанр Зарубежная деловая литература
Серия Harvard Business Review Classics
Издательство Ingram
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.