Orchestrating Experiences. Chris Risdon
Маркетинг, PR, реклама.
Orchestrating Experiences
A playbook of best practices, tools and frameworks that shows you how to:Connect and create an engaging customer experience across all your channels and touchpoints (cross–channel or omni–channel experience)Create seamless brand experience for customers as they move through your various online and (offline channels, call center to website, etc)Collaborate effectively with the right people across functions and product lines to design (tech, marketing, customer service, etc)