Eye Tracking the User Experience. Aga Bojko
Личные финансы.
Eye Tracking the User Experience
Год выпуска 0
isbn 9781933820910
Автор произведения Aga Bojko
Жанр Личные финансы
Издательство Ingram
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.