Digital Marketing and Social Media Management. Александр Чичулин
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Digital Marketing and Social Media Management
Год выпуска 0
isbn 9785006012387
Автор произведения Александр Чичулин
Издательство Издательские решения
This is a comprehensive guide that explores the evolution of marketing in the digital age. The book covers key concepts and terms, setting clear goals, targeting audiences, conducting market research, choosing digital channels, budgeting, SEO, SEM, content marketing, email marketing, social media marketing, influencer marketing, analytics, and emerging trends such as artificial intelligence, voice search, AR/VR.