Carol Schroeder L.

Specialty Shop Retailing. How to Run Your Own Store (Revision)

Carol Schroeder L.

This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).