Michel Chevalier
Список книг автора Michel ChevalierHistoire et description des voies de communication aux États-Unis
"Histoire et description des voies de communication aux États-Unis", de Michel Chevalier. Publié par Good Press. Good Press publie un large éventail d'ouvrages, où sont inclus tous les genres littéraires. Les choix éditoriaux des éditions Good Press ne se limitent pas aux grands classiques, à la fiction et à la non-fiction littéraire. Ils englobent également les trésors, oubliés ou à découvrir, de la littérature mondiale. Nous publions les livres qu'il faut avoir lu. Chaque ouvrage publié par Good Press a été édité et mis en forme avec soin, afin d'optimiser le confort de lecture, sur liseuse ou tablette. Notre mission est d'élaborer des e-books faciles à utiliser, accessibles au plus grand nombre, dans un format numérique de qualité supérieure.
L'isthme de Panama
"L'isthme de Panama", de Michel Chevalier. Publié par Good Press. Good Press publie un large éventail d'ouvrages, où sont inclus tous les genres littéraires. Les choix éditoriaux des éditions Good Press ne se limitent pas aux grands classiques, à la fiction et à la non-fiction littéraire. Ils englobent également les trésors, oubliés ou à découvrir, de la littérature mondiale. Nous publions les livres qu'il faut avoir lu. Chaque ouvrage publié par Good Press a été édité et mis en forme avec soin, afin d'optimiser le confort de lecture, sur liseuse ou tablette. Notre mission est d'élaborer des e-books faciles à utiliser, accessibles au plus grand nombre, dans un format numérique de qualité supérieure.
Luxury Brand Management in Digital and Sustainable Times
Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the “Luxury of Tomorrow,” with a particular focus on authenticity and durable development A completely revised chapter on “Communication in Digital Times,” which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on “Luxury Clients” that considers the geographical changes in luxury consumption Considerations on the emerging notion of “New Luxury” Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Luxury China
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support
Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.