John Bradley

A Practical Guide to The Wiring Regulations

John Bradley

This best-selling text has been revised to reflect the requirements of the 17th Edition of the IEEWiring Regulations (BS 7671: 2008). It includes essential information on the new rules applied to special installations or locations, such as bathrooms, swimming pool locations, camping/caravan sites, marinas, exhibition and show locations, solar photovoltaic power supply systems, and floor and ceiling heating systems, amongst others. It presents clear explanations on inspection, testing, certification and reporting, test instruments and test methods, as well as covering: electricity, the law, standards and codes of practice; assessment of general characteristics; protection against electric shock, thermal effects, overcurrent, undervoltage and overvoltage; isolation and switching; the common rules of equipment selection; switchgear, protective devices and other equipment; wiring systems (including the external influences on them and cable installation methods); protective conductors, earthing and protective bonding; supplies for safety services; the smaller installation, and; specialised installations, such as outdoor lighting, installations in churches, multi-occupancy blocks of flats. These topics are addressed with pertinent regulation numbers, and a useful appendix lists the relevant Standards. Background guidance and worked examples are provided where appropriate. Like the earlier editions of this text, this new edition will be a useful aid for designers, installers and verifiers of electrical installations, students of the industry wishing to gain better understanding of the many facets of electrical safety, and ‘duty holders’ as defined by the Electricity at Work Regulations 1989.

Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store

John Bradley

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.