Ekaterina Fomicheva

Artificial intelligence with a human face. How neural networks build emotional connections with customers

Ekaterina Fomicheva

This book presents a study of the role of artificial intelligence in creating emotional connections between brands and customers. It explores the principles of using neural networks to analyze emotions and integrate information into marketing strategies.Special attention is given to the boundaries of data usage in creating personalized offers. The importance of integrating artificial intelligence into strategic business processes is emphasized to ensure sustainable growth and competitiveness.