Robert Zafft

The Right Way to Win

Robert Zafft

The Right Way to Win shows you how to do well while doing good. It gives readers the tools and techniques for fixing and enforcing ethical behavior. These same methods drive long-term business success. Short, practical, and fun-to-read, the book shows readers how to: Make defensible ethical decisions, build consensus, and counter adversaries; Implement and sustain ethical decisions by driving individual accountability; and Navigate crises and cutting-edge issues where reputational risk soars. The Right Way to Win appeals to general readers, business and professional-school students, employees and executives, and managers overseeing leadership development and corporate training. Visit TheRightWaytoWin.com to learn about online course materials, continuing professional education credits, and ethics training and certification.