Brenda Bence
Список книг автора Brenda BenceWould YOU Want to Work for YOU?: How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance
If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here's a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What's likely missing is a skill that the world's best corporate leaders have developed—mastery of the people side of the equation. You must become a leader that others want to work for. How do you do that?<br><br>Let go of being an expert. Become a leader of experts.<br><br>If anyone knows what prevents leaders from reaching their full potential, it's author Brenda Bence, who has years of experience coaching senior executives at the top levels of major corporations worldwide. In Would YOU Want to Work for YOU?, she reveals the 15 most damaging people-leadership behaviors that she regularly sees in the workplace and provides you with dozens of tips, tools, and techniques that you can apply immediately to correct them. Packed with real-life case studies from around the globe, this book will help you:<br><br>* Discover where the world's best business leaders focus their energy<br>* Get crystal clear about the experience of working with and for you as a leader<br>* Uncover the #1 reason for unwanted employee turnover and what to do about it<br>* Motivate even your most challenging and underperforming team members <br>* Create a winning Executive Leadership Brand—The Trademarked YOU<br>* Inspire others to excellence, and fast-track your own career in the process<br><br>"Brenda Bence reveals how you can affect the way your people perceive, think, and feel about you so that you can become the boss you really want to be. Read this book—it's about YOU."<br>– Ken Blanchard, coauthor of The One Minute Manager and TrustWorks!
Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
You already have the resources you need to build a powerhouse brand.<br><br>If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost … or no cost at all.<br><br>Step One: Shift your mindset.<br><br>International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch — and with almost empty pockets — Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.<br><br>Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and<br>techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.<br><br>You will:<br><br>* Learn to leverage five existing assets to create a robust brand marketing plan<br>* Craft a unique and compelling brand positioning using six proven elements<br>* Dispel widely-held branding myths that could be holding you back from success<br>* Apply lessons from dozens of real-world case studies from a variety of businesses<br>* Create a permanent "marketing mindset" for you and your team
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work
Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
How You Are Like Shampoo for Job Seekers
Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU' the brand of choice for your next employer.<br><br>This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use. You'll learn how to:<br><br>– Leverage the 6 personal brand positioning elements other job seekers don't know<br>– Master the 5 everyday activities that best communicate your brand to potential employers<br>– Avoid the Top 20 Job-Seeker Personal Brand Busters that can hurt your chances for success<br>– Build trust and excitement before, during, and after your interview<br>– Command the highest possible salary once you're offered the job you really want"
How You Are Like Shampoo for College Graduates
Not much work experience? Let your personal brand work for YOU.<br><br>A s a college grad, you need an edge when trying to land a great job. How do you get around a lack of good work experience on your resume? Stand out in a crowd of older, more experienced candidates? Avoid having to settle for a job you don't love?<br><br>Introducing the only Personal Branding System designed specifically for college grads <br><br>Just like the brands you rely on every day, you can become the "brand of choice" for a potential employer – right out of college. Based on the same marketing methods used to build popular name brands, now you can define and communicate your very own personal brand — the Trademarked YOU. And that's how you connect with interviewers and get the job you really want!<br><br>You will:<br>– Discover the 6 personal branding secrets other grads don't know<br>– Master the 5 activities that best communicate your brand<br>– Avoid the Top 20 College Grad Personal Brand Busters that recruiters hate<br>– Unleash the power of social media to help you find the right job faster<br>– Learn how to command the highest possible salary once you're offered the job<br><br>Includes interview recommendations from recruiters at<br>Google, Sony, Disney, Stanford University, IBM, Hewlett-Packard, AT&T, Procter & Gamble, Motorola, Hilton, Nestlé, and Goldman Sachs<br><br>Plus invaluable tips from more than 50 other top companies and schools.