Bob Willard

The Sustainability Champion's Guidebook

Bob Willard

"Canadian sustainability expert Bob Willard, whp spent 34 years with IBM, offers a punchy, practical guide to leading change in your company in The Sustainability Champion's Guidebook. He presents a seven-step model of change, seven practices that sustainability champions in companies must follow, seven paradoxes they will face, and seven «derailers» to avoid. If you're interested in becoming a champion for sustainability in your company, this would offer useful guidance." – Harvey Schachter, The Globe and Mail This practical, easy-to-follow guidebook helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The Sustainability Champion’s Guidebook outlines the transformational steps to take, tips and techniques to use, and derailers to avoid. Bob Willard’s previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organizational development, Willard distills lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate cultures. This guidebook is exceptionally easy to use, read, and consult. Each tip is self-contained within two facing pages. A change tip is presented on one page with a supporting sidebar or figure on its opposite, facing page. It is organized around four frameworks for easy reference: A seven-step sustainability change process Seven leadership practices to use during the change process Seven paradoxes that compliment the seven leadership practices Seven derailers to avoid This book is an indispensable tool for sustainability champions who are transforming their companies into more sustainable enterprises. Bob Willard uses his senior management experience from his thirty-four-year career at IBM to create a business case for corporate sustainability strategies. He has delivered hundreds of keynote presentations on the subject to corporations, consultants, academics, and NGOs worldwide. His two highly-acclaimed books, The Sustainability Advantage and The Business Case for Sustainability, are also available through New Society Publishers.

The New Sustainability Advantage

Bob Willard

Bob Willard will be one of five inaugural members indicted into the Sustainability Hall of Fame established by the International Society of Sustainability ProfessionalsThe 10th Anniversary Edition of The Sustainability Advantage has 90% new materialIncludes over 100 charts, photographs and graphicsA keynote speaker at 100s of events around the world on the business case for sustainability, often via video conference to reduce carbon footprintBob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategiesIntended audience includes: sustainability champions inside or outside companies who are trying to convince executives to be more proactive on sustainability; senior company leaders looking for solid justifications for using sustainability strategies; anyone interested in transforming their organization to a sustainable enterpriseBob Willard is the author of three books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), The Sustainability Champion’s Guidebook (2009)The Sustainability Advantage is the only book which quantifies the business case for sustainability with spreadsheets that enable companies to simulate their own bottom-line benefitsDemonstrates how bottom-line benefits for sustainability can increase a typical large company’s profits by at least 38% and a typical small-medium sized enterprise profits by at least 66%