YouTube Channels For Dummies. Rob Ciampa

      

YouTube® Channels For Dummies®, 2nd Edition

      Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

      Copyright © 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey

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      Library of Congress Control Number: 2020941187

      ISBN: 978-1-119-68805-1 (pbk); 978-1-119-68810-5 (ebk); 978-1-119-68798-6 (ebk)

      YouTube® Channels For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “YouTube Channels For Dummies Cheat Sheet” in the Search box.

      Table of Contents

      1  Cover

      2  Introduction About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book Where to Go from Here

      3  Part 1: Getting Started with YouTube Chapter 1: Making a Home on YouTube The YouTube Phenomenon: Why You Need to Be on YouTube Seeing What Makes a YouTube Channel Unique Managing Channels for Fun and/or Profit Chapter 2: The Basics of YouTube What You’ll Find on YouTube Working with a YouTube Account Logging On to Your YouTube Account Creating a YouTube Channel Verifying Your YouTube Channel Setting Up a Custom Channel URL Joining the YouTube Partner Program Chapter 3: Building Your Channel from the Ground Up Navigating Your Channel Customizing and Branding Your Channel Managing Uploads

      4  Part 2: Making a Great YouTube Video Chapter 4: What Makes a Good Video a Good Video? Picking the Right Camera for Your Needs Knowing What Makes a Good Video Mastering the Genres in Your YouTube Videos Viral Videos versus Evergreen Content Chapter 5: Making Plans Both Large and Small Establishing Your Channel’s Mission Understanding Your Target Audience Defining Desired Actions Planning an Outstanding