Digital Etiquette For Dummies. Eric Butow

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Название Digital Etiquette For Dummies
Автор произведения Eric Butow
Жанр Маркетинг, PR, реклама
Серия
Издательство Маркетинг, PR, реклама
Год выпуска 0
isbn 9781119870043



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      Library of Congress Control Number: 2022933664

      ISBN: 978-1-119-86980-1; 978-1-119-87016-6 (ebk); 978-1-119-87004-3 (ebk)

      Digital Etiquette For Dummies®

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      Table of Contents

      1  Cover

      2  Title Page

      3  Copyright

      4  Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here

      5  Part 1: Etiquette Guidelines Chapter 1: Defining Etiquette in the Digital Age Coming Up with Some Definitions Seeing Which Situations Call for Etiquette Chapter 2: The Legal Ins and Outs of Etiquette Laying Down the (Communication) Law Setting Company Policies Honoring Boundaries Centralizing Messages Choosing the Best Medium for the Message Chapter 3: Minding Your Online Manners at Any Age Seeing How Etiquette Varies for Different Audiences Common Rules for Everyone

      6  Part 2: Social Media Etiquette Chapter 4: Learning the Language of Social Media Defining Social Media Etiquette Knowing the Culture of Each Platform Before You Become Involved Chapter 5: Sharing Your Thoughts in Posts and Comments Looking at Followers versus Friends Posting as an Individual Posting as a Business Chapter 6: Handling Negative Comments and Reviews Understanding How Comments and Reviews Differ from each other Responding to Negative Reviews