John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedMarkets for Managers. A Managerial Economics Primer
An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers. By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape. Delivers market information tailored to managers and the managerial decision-making process Comprehensively explains macro- and microeconomic ideas in language that's accessible Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives Helps managers build a global view of business for optimal decision making The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.
Bond Math. The Theory Behind the Formulas
A bond calculation quick reference, complete with context and application insights Bond Math is a quick and easy resource that puts the intricacies of bond calculations into a clear and logical order. This simple, readable guide provides a handy reference, teaching the reader how to think about the essentials of bond math. Much more than just a book of formulas, the emphasis is on how to think about bonds and the associated math, with plenty of examples, anecdotes, and thought-provoking insights that sometimes run counter to conventional wisdom. This updated second edition includes popular Bloomberg pages used in fixed-income analysis, including the Yield and Spread Analysis page, plus a companion website complete with an Online Workbook of multiple choice questions and answers and spreadsheet exercises. Detailed coverage of key calculations, including thorough explanations, provide practical guidance to working bond professionals. The bond market is the largest and most liquid in the world, encompassing everything from Treasuries and investment grade corporate paper to municipals and junk bonds, trading over $900 billion daily in the U.S. alone. Bond Math is a guide to the inevitable calculations involved in managing bonds, with expert insight on the portfolios and investment strategies that puts the math in perspective. Clear and concise without sacrificing detail, this book helps readers to: Delineate the characteristics of different types of debt securities Calculate implied forward and spot rates and discount factors Work with rates of return, yield statistics, and interest rate swaps Understand duration-based risk measures, and more Memorizing formulas is one thing, but really learning how to mentally approach the math behind bonds is something else entirely. This approach places calculations in context, and enables easier transition from theory to application. For the bond professional seeking a quick math reference, Bond Math provides that and so much more.
Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.” —Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.” —Manish Bhatt, SVP and Chief Digital Officer, MetLife “In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.” —Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!” —Steve Cone, EVP of Integrated Value and Strategy, AARP “The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.” —Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
Introducing Autodesk Maya 2015. Autodesk Official Press
Learn Autodesk Maya from an award-winning insider Best-selling author, visual effects supervisor, and technical educator Dariush Derakhshani brings you a newly-updated, step-by-step guide to the most popular and complex 3D application on the market, Autodesk Maya. Introducing Autodesk Maya 2015 includes straightforward lessons, real-world examples, detailed tutorials, and downloadable project files that get you modeling and animating your own digital models and scenes right away. The book starts you with the latest CG concepts and production workflows, and then shows you how to create a solar system to help get you acquainted with the basic tool set in Maya. From there, the books helps you: Learn the Maya user interface, including menus and plug-ins Build simple animations and 3D images right away Explore polygons, modeling, and NEX tools Get started with HDRI lighting, rendering, dynamics, simulations, and effects Whether you're new to 3D or migrating from another 3D application, Introducing Autodesk Maya 2015 will kick-start your creativity and get you up and running with Maya. Author Derakhshani has worked on movies such as The Fantastic Four and Pan's Labyrinth, the South Park TV series, and numerous commercials and music videos.
Mastering Autodesk Maya 2015. Autodesk Official Press
Expand your skills with complete Maya mastery Mastering Autodesk Maya is the ultimate guide to the popular 3D animation software. Author Todd Palamar draws on his extensive professional animation experience to help readers take their Maya skills to the next level. Written for those who already know the basics of this enormous program, the book covers advanced topics and professional techniques for modeling, animation, texturing, and visual effects. Fully updated to reflect Maya's latest features, the book takes a hands-on approach to instruction, providing readers with a diverse set of tutorials designed by real-world professionals to showcase 3D animation and visual techniques used in industry settings. Complete and comprehensive, the book makes an excellent desk reference for the working animator, and is an ideal resource for those seeking Maya certification. The unique combination of challenging material and practical instruction make this one-of-a-kind guide the ultimate Maya handbook. Topics include: Animation using inverse kinematics, keyframes, and deformers Hard surface and organic modeling Proper rigging techniques, and working with Maya Muscle Xgen, Paint Effects, and rendering with mental ray Texture mapping, compositing, nParticles, and more Virtual filmmaking and scene management The most complex skills are useless if they can't be applied, so the book emphasizes the practical, day-to-day uses of each skill, and discusses which solutions best fit which scenario. For the computer animation professional seeking a more in-depth mastery of this popular animation program, Mastering Autodesk Maya is an excellent investment in the future of your career.
Python Projects
A guide to completing Python projects for those ready to take their skills to the next level Python Projects is the ultimate resource for the Python programmer with basic skills who is ready to move beyond tutorials and start building projects. The preeminent guide to bridge the gap between learning and doing, this book walks readers through the «where» and «how» of real-world Python programming with practical, actionable instruction. With a focus on real-world functionality, Python Projects details the ways that Python can be used to complete daily tasks and bring efficiency to businesses and individuals alike. Python Projects is written specifically for those who know the Python syntax and lay of the land, but may still be intimidated by larger, more complex projects. The book provides a walk-through of the basic set-up for an application and the building and packaging for a library, and explains in detail the functionalities related to the projects. Topics include: *How to maximize the power of the standard library modules *Where to get third party libraries, and the best practices for utilization *Creating, packaging, and reusing libraries within and across projects *Building multi-layered functionality including networks, data, and user interfaces *Setting up development environments and using virtualenv, pip, and more Written by veteran Python trainers, the book is structured for easy navigation and logical progression that makes it ideal for individual, classroom, or corporate training. For Python developers looking to apply their skills to real-world challenges, Python Projects is a goldmine of information and expert insight.
Beginning JavaScript
The bestselling JavaScript guide, updated with current features and best practices Beginning JavaScript 5th Edition shows you how to work effectively with JavaScript frameworks, functions, and modern browsers, and teaches more effective coding practices using HTML5. This new edition has been extensively updated to reflect the way JavaScript is most commonly used today, introducing you to the latest tools and techniques available to JavaScript developers. Coverage includes modern coding practices using HTML5 markup, the JSON data format, DOM APIs, the jQuery framework, and more. Exercises with solutions provide plenty of opportunity to practice, and the companion website offers downloadable code for all examples given in the book. Learn JavaScript using the most up to date coding style Understand JSON, functions, events, and feature detection Utilize the new HTML5 elements and the related API Explore new features including geolocation, local storage, and more JavaScript has shaped the Web from a passive medium into one that is rich, dynamic, and interactive. No matter the technology on the server side, it's JavaScript that makes it come alive in the browser. To learn JavaScript the way it's used today, Beginning JavaScript, 5th Edition is your concise guide.
Fiddle For Dummies
Learn to play the fiddle? Easy. Tackling a new instrument can be intimidating, but with this easy-to-use guide, you'll have no trouble at all! From selecting, tuning, and caring for your fiddle to mastering various music styles, Fiddle For Dummies walks you step-by-step through everything you need to start playing the fiddle like a pro. You'll discover how to hold a fiddle, master fundamental techniques, and take your skills to the next level. This title also features companion audio tracks and instructional video clips hosted online at Dummies.com to help further enhance your skills. The fiddle is a popular instrument across many continents, and is a favorite for many because it is small and portable. Playing the fiddle can expose you to a range of musical styles from all over the world, such as Irish, Scottish, Celtic/Cape Breton, country, folk, bluegrass, and more. Plus, if you're already a violin player, you'll impress yourself and fellow musicians as you unlock your instrument to open up a whole new world of sounds. Learn fiddle techniques and fundamentals Select, tune, and care for your fiddle Join the folk instrument movement and master the fiddle Play fiddle music from all over the world Whether you're a complete beginner or a violin player looking to branch out and try something new, Fiddle For Dummies will have you fit as a fiddle in no time.
Surface For Dummies
Make Microsoft's Surface work—and play—just the way you want it to Microsoft's Surface tablet has the features and personality you're looking for, with a robust environment for business computing that doesn't skimp on fun. Surface for Dummies, 2nd Edition explains how Windows 8.1 Pro and Windows RT differ, and helps you decide which Surface model is best for you. Step by step, this book walks you through both the hardware and software features of the Surface, including the touch cover and type cover, Windows RT and Windows 8.1 Pro operating systems, and the coveted Office Home & Student 2013 software suite that's bundled with the Surface. Written by bestselling author Andy Rathbone, this easy-to-access book is filled with information on how to use the tablet, figure out the operating system, navigate the app environment, and take advantage of your exciting new Surface. The book is your personal guide to one the fastest, sleekest, and most powerful tablets on the market. Surface is designed to be thin, light, and with hours of battery life so you can power through your day with ease. With this handy reference, you'll be able to make quick work of your to-do list and have fun all at the same time! Create: release your inner artist with Fresh Paint, a touch-based art app Share: Multiple accounts offer privacy and security so you can share your Surface, but not your stuff Enjoy: Snap apps side by side to multi-task on the vivid HD screen Discover: New apps in the Windows Store so you can work efficiently and get more done With Surface For Dummies, 2nd Edition you can navigate and enhance your entire Surface experience!
ACT For Dummies
The fast and easy way to score higher on the ACT Does the thought of preparing for the ACT give you anxiety? Fear not! This new edition of ACT For Dummies gives you a competitive edge by fully preparing you for the ACT exam with subject reviews, practice opportunities, three full-length practice tests and coverage of the optional writing test. Written in the accessible and friendly For Dummies tone, this hands-on guide helps you assess where you need more study help, gets you up-to-speed on the questions you can expect to encounter on the actual ACT exam, and will have you practicing your way to test-taking perfection before exam day. The ACT is a standardized test used by college admissions boards to measure high school achievement. Designed to gauge a high school student's preparedness for college in the fields of English, mathematics, reading, and science reasoning, the ACT is a nationally recognized college entrance exam that is accepted by more than 90% of four-year colleges and universities in the United States. If you're a high school student preparing for this all-important exam, ACT For Dummies, 6th edition gives you everything you need to raise your chances of scoring higher. So what are you waiting for? Sharpen a pencil and get started! Tips to maximize your score on the ACT Strategies to stay focused on test day and manage your time wisely To take your skills to the next level with practice problems and exercises. How you measure up, with 3 full length practice tests Whether you're preparing for the ACT for the time or are retaking the exam to improve your score, ACT For Dummies, 6th edition gives you everything you need to score higher.