John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedBig Data Marketing. Engage Your Customers More Effectively and Drive Value
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Lead with Wisdom. How Wisdom Transforms Good Leaders into Great Leaders
A practical guide for leading others with wisdom, integrity, and humanity This book argues that great leadership requires wisdom. Rather than a formulaic managerial approach to leadership, Lead with Wisdom presents the case for leadership based on our shared humanity and the stories that unite us. What emerges is a model of leadership based on learning to read key patterns of human experience: the way language shapes our reality, how we form new meaning through conversation, how relationships determine influence and how we deal with uncertainty. It presents readers with the tools and illustrated examples to implement the four arts of leading wisely: how to draw out and create a new story in the organization, how to find and leverage the brilliance of people, how to speak with promise to restore meaning and hope, and how to show grace in dealing with the most demanding people and circumstances. Offers a leadership approach rooted in our shared humanity and the stories which unite and define us Ideal for corporate leaders, middle managers, administrators, and anyone else with management responsibilities Written by a popular speaker on leadership and the author of Arts of the Wise Leader, with personal CEO experience and a PhD in the history of ideas Structured as one key idea per page or double page spread with funky line drawings supporting the concepts and skills For anyone who wants to lead with wisdom, integrity, and humanity, Lead with Wisdom offers a welcome alternative to traditionally robotic and formulaic leadership strategies.
MSP For Dummies
Programme management is the coordinated organisation and implementation of a portfolio of projects and activities that help your business achieve its strategic objectives. Good programme management is the key to managing transformational change and, in today’s business environment, the organisations that can transform themselves are more likely to succeed. Managing Successful Programmes For Dummies is your plain-English guide to implementing and using the proven MSP method. It provides a structured framework that helps you coordinate your projects and achieve your goals. The book takes you through every step of programme management and inside you’ll find: What’s involved in a programme – and how it differs from a project! An overview of the structure of MSP Full explanations of MSP principles, governance themes and transformational flow Planning and making a business case for your programme The key roles and responsibilities in programme management The lifecycle of a programme – from conception to delivery Quality and risk management in your programme Working with stakeholders All about the MSP Qualifications
Financial Markets Operations Management
A comprehensive text on financial market operations management Financial Market Operations Management offers anyone involved with administering, maintaining, and improving the IT systems within financial institutions a comprehensive text that covers all the essential information for managing operations. Written by Keith Dickinson—an expert on the topic—the book is comprehensive, practical, and covers the five essential areas of operations and management including participation and infrastructure, trade life cycle, asset servicing, technology, and the regulatory environment. This comprehensive guide also covers the limitations and boundaries of operational systems and focuses on their interaction with external parties including clients, counterparties, exchanges, and more. This essential resource reviews the key aspects of operations management in detail, including an examination of the entire trade life cycle, new issue distribution of bonds and equities, securities financing, as well as corporate actions, accounting, and reconciliations. The author highlights specific operational processes and challenges and includes vital formulae, spreadsheet applications, and exhibits. Offers a comprehensive resource for operational staff in financial services Covers the key aspects of operations management Highlights operational processes and challenges Includes an instructors manual, a test bank, and a solution manual This vital resource contains the information, processes, and illustrative examples needed for a clear understanding of financial market operations.
Technical Analysis For Dummies
A simple, straightforward guide to the fundamentals of technical analysis Technical analysis is a collection of techniques designed to help you make trading decisions in securities markets. Technical Analysis For Dummies helps you take a hard-headed look at what securities prices are actually doing rather than what economists or analysts say they should be doing, giving you the know-how to use that data to decide whether to buy or sell individual securities. Since the publication of the first edition, readers have been faced with many changes, such as new interest rates, looming bank crises, and adjusting market climates. This new edition provides an updated look at unique formulas and key indicators, as well as refreshed and practical examples that reflect today today's financial atmosphere. Determine how markets are performing and make decisions using real data Spot investment trends and turning points Improve your profits and your portfolio performance With straightforward coverage of concepts and execution, Technical Analysis For Dummies shows you how to make better trading decisions in no time.
Scottish History For Dummies
Explore the fascinating history of Scotland in an easy-to-read guide Want to discover how a small country on the edge of Northern Europe packs an almighty historical punch? Scottish History For Dummies is your guide to the story of Scotland and its place within the historical narratives of Britain, Europe and the rest of the world. You'll find out how Scotland rose from the ashes to forge its own destiny, understand the impact of Scottish historical figures such as William Wallace, Robert the Bruce and David Hume and be introduced to the wonderful world of Celtic religion, architecture and monuments. History can help us make connections with people and events, and it gives us an understanding of why the world is like it is today. Scottish History For Dummies pulls back the curtain on how the story of Scotland has shaped the world far beyond its borders. From its turbulent past to the present day, this informative guide sheds a new and timely light on the story of Scotland and its people. Dig into a wealth of fascinating facts on the Stone, Bronze and Iron ages Get to know how Scotland was built into an industrial economy by inventors, explorers and missionaries Discover the impact of the world wars on Scotland and how the country has responded to challenges created by them Find up-to-the-minute information on Scotland's referendum on independence If you're a lifelong learner looking for a fun, factual exploration of the grand scope of Scotland or a traveler wanting to make the most of your trip to this captivating country, Scottish History For Dummies has you covered.
Dreamweaver CC For Dummies
Turn your wonderful website dreams into robust realities with the help of Dreamweaver CC For Dummies! Creating dynamic websites is easy with Dreamweaver CC and this friendly, full-color guide. Updated for the latest version of Adobe's world-renowned web development tool, Dreamweaver CC For Dummies covers all aspects of creating websites, from understanding web design basics to using style sheets, integrating multimedia, implementing responsive design, testing and publishing your sites, and more. With the professional guidance of Web design expert Janine Warner, you'll soon be on your way to building the website you've always wanted. Helps beginning and intermediate website developers get the most out of the new tools and features in Dreamweaver CC Provides a solid foundation in web design principles before moving on to more advanced topics like working with HTML5 and CSS, adding interactivity with jQuery, optimizing your site for different browsers, and getting creative with images, audio, and video Explains how to test and take your website live, manage and monitor your site's performance, promote your site via social media, and push it to the top of the search engine rankings like a pro Whether this is your first foray into web development or you're a Dreamweaver devotee, For Dummies has the information you need to create interactive websites that look fantastic on the flat screen, terrific on a tablet, and simply stunning on your smartphone.
Circuit Analysis For Dummies
Circuits overloaded from electric circuit analysis? Many universities require that students pursuing a degree in electrical or computer engineering take an Electric Circuit Analysis course to determine who will «make the cut» and continue in the degree program. Circuit Analysis For Dummies will help these students to better understand electric circuit analysis by presenting the information in an effective and straightforward manner. Circuit Analysis For Dummies gives you clear-cut information about the topics covered in an electric circuit analysis courses to help further your understanding of the subject. By covering topics such as resistive circuits, Kirchhoff's laws, equivalent sub-circuits, and energy storage, this book distinguishes itself as the perfect aid for any student taking a circuit analysis course. Tracks to a typical electric circuit analysis course Serves as an excellent supplement to your circuit analysis text Helps you score high on exam day Whether you're pursuing a degree in electrical or computer engineering or are simply interested in circuit analysis, you can enhance you knowledge of the subject with Circuit Analysis For Dummies.
Corporate and Project Finance Modeling. Theory and Practice
A clear and comprehensive guide to financial modeling and valuation with extensive case studies and practice exercises Corporate and Project Finance Modeling takes a clear, coherent approach to a complex and technical topic. Written by a globally-recognized financial and economic consultant, this book provides a thorough explanation of financial modeling and analysis while describing the practical application of newly-developed techniques. Theoretical discussion, case studies and step-by-step guides allow readers to master many difficult modeling problems and also explain how to build highly structured models from the ground up. The companion website includes downloadable examples, templates, and hundreds of exercises that allow readers to immediately apply the complex ideas discussed. Financial valuation is an in-depth process, involving both objective and subjective parameters. Precise modeling is critical, and thorough, accurate analysis is what bridges the gap from model to value. This book allows readers to gain a true mastery of the principles underlying financial modeling and valuation by helping them to: Develop flexible and accurate valuation analysis incorporating cash flow waterfalls, depreciation and retirements, updates for new historic periods, and dynamic presentation of scenario and sensitivity analysis; Build customized spreadsheet functions that solve circular logic arising in project and corporate valuation without cumbersome copy and paste macros; Derive accurate measures of normalized cash flow and implied valuation multiples that account for asset life, changing growth, taxes, varying returns and cost of capital; Incorporate stochastic analysis with alternative time series equations and Monte Carlo simulation without add-ins; Understand valuation effects of debt sizing, sculpting, project funding, re-financing, holding periods and credit enhancements. Corporate and Project Finance Modeling provides comprehensive guidance and extensive explanation, making it essential reading for anyone in the field.
Veronica Mars and Philosophy. Investigating the Mysteries of Life (Which is a Bitch Until You Die)
Veronica Mars is a kick-ass private investigator, smart and street-wise. But what can her character tell us about larger life issues, such as knowledge and skepticism, trust and friendship, revenge, race, gender, and feminism? What makes her tick? And why is Logan such a sarcastic bad boy, anyway? Veronica Mars and Philosophy features a thought-provoking collection of essays centered on philosophical issues brought forth in Veronica Mars, the critically acclaimed neo-noir detective series set in the fictional town of Neptune, California. Fans and newcomers alike will gain unique insights into the philosophical make-up of a hit show that tackled both crime and some of the larger mysteries of life. Introduces significant philosophical concepts that arise in the cult TV show, Veronica Mars Tackles topics relevant to contemporary youth culture, including trust and friendship, revenge, knowledge and skepticism, race, class, gender, and feminism Offers insights into darker themes explored in the series, which is noted for the complexity and intricate plotting of its storylines Delves deeply into the psychology of Veronica Mars during her transition from high school to college Written for fans of the television show, philosophy students or readers interested in popular culture Timed for release with the highly anticipated Veronica Mars feature film