John Wiley & Sons Limited
Все книги издательства John Wiley & Sons LimitedTwitter For Dummies
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Econometrics For Dummies
Score your highest in econometrics? Easy. Econometrics can prove challenging for many students unfamiliar with the terms and concepts discussed in a typical econometrics course. Econometrics For Dummies eliminates that confusion with easy-to-understand explanations of important topics in the study of economics. Econometrics For Dummies breaks down this complex subject and provides you with an easy-to-follow course supplement to further refine your understanding of how econometrics works and how it can be applied in real-world situations. An excellent resource for anyone participating in a college or graduate level econometrics course Provides you with an easy-to-follow introduction to the techniques and applications of econometrics Helps you score high on exam day If you're seeking a degree in economics and looking for a plain-English guide to this often-intimidating course, Econometrics For Dummies has you covered.
The AIG Story
Selected as one of Motley Fool’s «5 Great Books You Should Read» In The AIG Story, the company's long-term CEO Hank Greenberg (1967 to 2005) and GW professor and corporate governance expert Lawrence Cunningham chronicle the origins of the company and its relentless pioneering of open markets everywhere in the world. They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization. Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history–one of innovation, vision and leadership at a company that was nearly–destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.
Soccer For Dummies
Learn to: Get a handle on soccer rules and regulations Grasp the basic moves and plays Improve dribbling, passing, and other skills Appreciate this popular pastime Learn the basics, improve your game knowledge, and reach your soccer playing goals Do you get a kick out of soccer? Whether you're a youth league player, a soccer parent, or a World Cup fan, here at last is the book you've been waiting for. Now updated with the latest history, stats, and rules of this popular sport, Soccer For Dummies is the ultimate guide to the greatest and most popular sport on the planet. Kick off – get a beginner's history of soccer, from its early days in China to the modern game that's showcased in stadiums and played on soccer fields all across the globe Get to the nitty-gritty – discover the rules of the game, what each player on the field is expected to do, the tactics they employ, and the skills they need to play The biggest sport in the world – explore everything about the professional game of soccer, from the biggest show on earth – the FIFA World Cup – to other international tournaments such as the European Championships, Copa America, and the CONCACAF Gold Cup For fans – find out what you can expect at a professional soccer game, as well as the lowdown on where you can find soccer on television, online, in newspapers, magazines, books, movies, and on DVDs Open the book and find: How soccer is played (and scored) Tips on coaching, how to keep fit, and how to play «the beautiful game» An in-depth look at women's soccer How club soccer is organized across the world Important international and club teams Fun soccer facts and interesting tidbits A look at the game's most fascinating players
Baseball For Dummies
Play, watch, and understand America's favorite pastime Baseball continues to be a popular game both as a spectator sport and as a pastime. Since the publication of Baseball For Dummies, 3rd Edition, baseball teams have changed, new MLB stadiums have been built, and rules have been updated. This updated 4th Edition brings you the latest information on the players, the places, and above all, the game. Baseball For Dummies is for baseball fans at all levels, from players and coaches to spectators who love the game. Baseball Hall of Fame player Joe Morgan explains baseball with remarkable insight, using down-to-earth language so everyone from the casual observer to the die-hard fan can gain a fuller appreciation of the sport. Improve your hitting, pitching, and fielding Find a baseball team to play on, from Little League on up Evaluate stats, players, and records Coach baseball or umpire effectively Get more out of a trip to the ballpark The latest on baseball stats and sabermetrics Complete with Morgan's personal lists of top-ten toughest pitchers, smartest players, and most strategic managers, Baseball For Dummies gives you all the inside tips, facts, and stats so you can have Major League fun!
Cricket For Dummies
A complete guide to cricket for players and fans alike Whether you're a budding player or aspiring armchair expert, Cricket For Dummies helps you get to grips with this fascinating sport. Completely revised and updated for the first back-to-back Ashes series in 38 years, this hands-on guide gives you clear explanations of the cricket's laws, step-by-step explanations of techniques and tactics, and exciting coverage of the tournaments, global rivalries, and great players. Fully revised and updated to chronicle the rise of twenty20 cricket and the IPL, the implementation of DRS, and the changing face of the game Covers cricket basics—the pitch, the laws, the equipment and more Provides an in-depth look at cricket formats Offers a guide to building cricket skills—bowling, batting, and fielding Includes coverage of the best players and the biggest tournaments throughout the world Complete with Top Ten Lists of the greatest cricketers, the most memorable cricket matches, and the biggest controversies, Cricket For Dummies is your one-stop resource on this popular sport.
Arduino For Dummies
The quick, easy way to leap into the fascinating world of physical computing This is no ordinary circuit board. Arduino allows anyone, whether you're an artist, designer, programmer or hobbyist, to learn about and play with electronics. Through this book you learn how to build a variety of circuits that can sense or control things in the real world. Maybe you'll prototype your own product or create a piece of interactive artwork? This book equips you with everything you'll need to build your own Arduino project, but what you make is up to you! If you're ready to bring your ideas into the real world or are curious about the possibilities, this book is for you. ? Learn by doing ? start building circuits and programming your Arduino with a few easy to follow examples – right away! ? Easy does it ? work through Arduino sketches line by line in plain English, to learn of how a they work and how to write your own ? Solder on! ? Only ever used a breadboard in the kitchen? Don't know your soldering iron from a curling iron? No problem, you'll be prototyping in no time ? Kitted out ? discover new and interesting hardware to make your Arduino into anything from a mobile phone to a geiger counter! ? Become an Arduino savant ? learn all about functions, arrays, libraries, shields and other tools of the trade to take your Arduino project to the next level. ? Get social ? teach your Arduino to communicate with software running on a computer to link the physical world with the virtual world It's hardware, it's software, it's fun! Start building the next cool gizmo with Arduino and Arduino For Dummies.
Chinese For Dummies
The fast and easy way to learn to speak Mandarin Chinese China has become a major influence in the world today, and Mandarin Chinese is the world's most widely spoken language. Not only is China full of opportunities in business and politics, but Chinese culture, continues to make its way into the western world. With an updated CD including real-life conversations, Chinese For Dummies expands grammar, verb conjugations, and pronunciations—and includes a refreshed mini-dictionary complete with even more essential vocabulary. Basic vocabulary Everyday conversations, including phone dialogue and small talk Speaking in perfect pitch and tone Easy-to-understand grammar rules Getting around in a Chinese-speaking country Cultural references like maintaining face, dining etiquette, and social mores Also included is an audio CD that features actual Chinese conversations by native Chinese speakers, which allows you to hear how Chinese is really spoken. Written by a leading Chinese language teacher in the United States, Chinese for Dummies introduces an often-daunting language to you in a fun-and-easy For Dummies manner. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Tumblr For Dummies
Create a Tumblelog and start posting–this fun, portable guide shows you how Tumblr may be a microblogging platform, but there's nothing micro about it. There's no limit to what you can post in your blog–from text, photos, and links to audio, video, slideshows, and more. Now you can join the over 28 million Tumblelogs on Tumblr with this handy, portable guide. In the popular, For Dummies, easy-access style, this practical book shows you exactly what to do to get the most out of Tumblr. Set up your account, choose a theme, post from your computer or phone, see how to reblog content, and before you know it, you're off and Tumbling. Guides you in how to join and get the most out of Tumblr Shows you how to set up an account, choose a theme, customize your Tumblelog, and use the dashboard Explains how to follow other Tumblr users and reblog their content, and post from your browser, phone, or email Offers tips, trick, and techniques to make everything easy All the detail you need to get up and running on this fun microblogging platform is here, in Tumblr For Dummies Portable Edition.
Scrivener For Dummies
No matter what you want to write, Scrivener makes it easier. Whether you’re a planner, a seat-of-the-pants writer, or something in between, Scrivener provides tools for every stage of the writing process. Scrivener For Dummies walks you step-by-step through this popular writing software’s best features. This friendly For Dummies guide starts with the basics, but even experienced scriveners will benefit from the helpful tips for getting more from their favourite writing software. Walks you through customizing project templates for your project needs Offers useful advice on compiling your project for print and e-book formats Helps you set up project and document targets and minimize distractions to keep you on track and on deadline Explains how to storyboard with the corkboard, create collections, and understand their value Shows you how to use automated backups to protect your hard work along the way From idea inception to manuscript submission, Scrivener for Dummies makes it easier than ever to plan, write, organize, and revise your masterpiece in Scrivener.