Хобби, Ремесла

Различные книги в жанре Хобби, Ремесла

La Dolce Vita University

Carla Gambescia

The Big Picture <P> “La Dolce Vita University” (LDVU) offers considerable market potential and extendibility as a book franchise, but also ultimately as an entire lifestyle, entertainment and educational brand. <P> Purchaser / Reader Prospects <P> La Dolce Vita University should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these prospects: <P> A.<br> <li> all travelers to Italy: inveterate, first time (including foreign study students), and even “armchair” voyagers; plus high-end tour and cruise operators
<li> Italophiles, to deepen their love and broaden their understanding of Italian culture
<li> “lifestyle” audiences with a keen interest in fashion, cuisine, personalities and travel
<li> culturally curious “toe dippers” open to a friendly and easy entree to Italian culture
<li> ethnic Italians looking to explore and more fully appreciate their cultural roots
<li> gift givers for any of the above <P> Targeting-wise, LDVU has numerous advantages since there are myriad Italian travel, heritage and language teacher affiliation groups, organizations and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities. <P> Marketing Alliances / Speaking Engagements / Special Distribution Opportunities <P> <li> Italophiles, the Italian-American community and heritage groups <li> National Italian American Foundation (NIAF) – the largest and most influential; one of the Board Members is close to the author's family <li> National Organization of Italian American Women (NOIAW). The author is an active member and friendly with the Founder and Chairwoman Emeritus Dr. Aileen Sirrey; NOIAW is headquartered in NY but there are local chapters in all major cities on the east coast <li> Westchester Italian Cultural Center (founded by Genovese Pope) – the author is well connected there and has done culinary programs for them in the past and they will surely be willing to sponsor an event to promote LDVU <li> Similar opportunities in Philadelphia area (through the author's friends and family contacts – she was born and raised in Philadelphia and her extended family resides there) <P> Other prominent Italian-American heritage organizations with large local chapters in the NE corridor, Chicago and West Coast; these include: <li> The Order of the Sons of Italy (OSIA) <li> The Italian American Studies Association (IASA) <li> Museo Italo-Americano, San Francisco <P> The author has “two degrees of separation” from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already) and Chaz Palmiteri. <P> B. Bulk Sales <br> <li> Boutique Travel companies, especially active travel companies with major tour operations in Italy: Ciclismo Classico; Backroads; Butterfield & Robinson; DuVine; VBT; Experience Plus; Food, Stories, Travel; Travels Across Italy; Trek Tours; etc. <li> Larger escorted tour operators such as Perillo Tours and Go Ahead Tours <li> Major cruise lines servicing the Mediterranean <li> Companies (and their US Importers and Distributors) with brands mentioned in the book, such a Nutella, Amaretto, Lavazza Café, Fragelico, Nonini Grappa <P> C. Educational Venues and Opportunities <br> <li> Lecture series at Pace University’s Continuing Education Program sponsored by Professor Sclafani <li> Other adult / continuing education venues<br> – For example, the author is tentatively scheduled for an LDVU presentation and book signing at Main Line School Night in Philadelphia as part of their Spring 2018 offerings – they mail a catalogue to 70,000 high income suburban Philadelphia residents (their Italian language classes are among their most popular)<br> – The author is also tentatively scheduled for an LDVU presentation and book signing at Chappaqua Library as part of their Spring 2018 calendar of events (this is a surprisingly large venue that attracts major speakers). She is well known in the community, having owned and operated one of the area’s most popular restaurants for nearly a decade. <br> – Italian language schools, e.g., in NYC, Scuolo Italiana Parliamo – where LDVU can be used for educational enhancement and/or translation content – Supplemental resource for high school Italian classes – ideally to become part of the lesson plan – the essays would lend themselves brilliantly to translation assignments – Preliminary exploration has shown that Italian language teachers are well networked here in the US as well as in Canada and Australia; the author has some reasonably good connections here. <P> C. Channels of distribution beyond traditional and independent bookstores <br> <li> Eataly (the author has a strong connection here – and specific to the Eataly retail operation – different from her connection to Lidia and Batali) <li> Airport and train station bookstores <li> Art museum bookstores (she has connections that could help with the Metropolitan Museum of Art and Philadelphia Museum of Art) <li> Specialty retailers such as Williams Sonoma and gourmet food retailers, e.g., on Arthur Avenue in the Bronx, San Francisco’s North Beach, Napa & Sonoma winery gift stores <li> Specialty gift shops <li> College bookstores <P> Website / Photo-Newsletter Blog – Ongoing Platform for Building and Reinforcing an Audience Relationship <li> LaDolceVitaU.com( and LDVU.com) <br> To serve as the book website and be linked to Postcards for the Boot which will be the on-going promotional vehicle and provider of value added content and audience inter-activity <li> PostcardsfromtheBoot.com<br> A co-venture between LDVU and the boutique tour company Cicilismo Classico which has an existing mailing list of 36,000+ subscribers. The author continues to maintain an email relationship with close to 3,000 guests from her former restaurant (which closed in June 2016) who are looking forward to her next venture – the upcoming publication of this book.<br> Postcards from the Boot will take the form of a photo-newsletter/blog; over time she hopes to take paid advertisers <br> She anticipates hiring an experienced book publicist (Kelly Leonard) to help with LDVU’s digital marketing program<br> Postcards from the Boot will also have links to Facebook, Instagram, and Pinterest <li> La Dolce Vita University «Brand» Extensions<br> <li> Merchandise based on LDVU’s distinctive memorable name and iconic cover and or interior illustrations: Aprons, potholders, tote bags, kitchen towels, coaster mugs and related ceramics, table linens etc.(design and market via Zazzle and LDVU/Postcards websites and blog to begin). <li> “Edu-taining” merchandise / gift items <li> LDVU Discovery cards – playing card size, deck with 52 fun facts; similar to a party game or party favor <li> LDVU coasters (featuring an interesting wine or adult beverage fun fact) <li> «Parliamo» vocabulary cards with an illustration of the word on one side and the phonetic pronunciation and “translation” on the back with cute blackboard and fanciful “professor” (Arlecchino) graphics <li> Bring La Dolce Vita University to Life<br> Syndicated 5 minute mini LDVU program (already in preliminary discussions on this)<br> La Dolce Vita “U” Tours in alliance with an existing operator <br> Theatrical / musical adaptation

The Soul of Place

Linda Lappin

In this engaging creative writing workbook, novelist and poet Linda Lappin presents a series of insightful exercises to help writers of all genres&#151;literary travel writing, memoir, poetry, fiction, creative nonfiction&#151;discover imagery and inspiration in the places they love.Lappin departs from the classical concept of the Genius Loci, the indwelling spirit residing in every landscape, house, city, or forest&#151;to argue that by entering into contact with the unique energy and identity of a place, writers can access an inexhaustible source of creative power. The Soul of Place provides instruction on how to evoke that power.The writing exercises are drawn from many fields&#151;architecture, painting, cuisine, literature and literary criticism, geography and deep maps, Jungian psychology, fairy tales, mythology, theater and performance art, metaphysics&#151;all of which offer surprising perspectives on our writing and may help us uncover raw materials for fiction, essays, and poetry hidden in our environment.An essential resource book for the writer&#8217;s library, this book is ideal for creative writing courses, with stimulating exercises adaptable to all genres. For writers or travelers about to set out on a trip abroad, The Soul of Place is the perfect road trip companion, attuning our senses to a deeper awareness of place.

A Sense of Place

Michael Shapiro J.

In A Sense of Place, journalist/travel writer Michael Shapiro goes on a pilgrimage to visit the world's great travel writers on their home turf to get their views on their careers, the writer's craft, and most importantly, why they chose to live where they do and what that place means to them. The book chronicles a young writer&#8217;s conversations with his heroes, writers he's read for years who inspired him both to pack his bags to travel and to pick up a pen and write. Michael skillfully coaxes a collective portrait through his interviews, allowing the authors to speak intimately about the writer's life, and how place influences their work and perceptions.In each chapter Michael sets the scene by describing the writer's surroundings, placing the reader squarely in the locale, whether it be Simon Winchester's Massachusetts, Redmond O'Hanlon's London, or Frances Mayes's Tuscany. He then lets the writer speak about life and the world, and through quiet probing draws out fascinating commentary from these remarkable people. For Michael it&#8217;s a dream come true, to meet his mentors; for readers, it's an engaging window onto the twin landscapes of great travel writers and the world in which they live.

How to Shit Around the World

Jane Wilson-Howarth

This book deals with the litany of the traveler's basic health problems. Readers will learn how to avoid and deal with:Traveler's DiarreheaUnhealthy waterWeird foodsStrange ToiletsDehydrationGastroenteritisImmunizationLack of adequate hygieneWormsSnakes, Spiders and LeechesGoing outsideBathingThe special problems of childrenIssues with seniors

Российская Охотничья Газета 15-16-2020

Редакция газеты Российская Охотничья Газета

Еженедельная охотничья газета. «РОГ» продолжает русские охотничьи традиции, являясь достойным преемником журнала “Природа и охота”, основанного Л. П. Сабанеевым более века назад. Сегодня в России существует единственный редакционный коллектив, который в целях пропаганды правильной охоты издаёт еженедельную газету, посвящённую этому удивительному увлечению человека. Использование в качестве иллюстраций редких старинных гравюр, рисунков ведущих анималистов России придают изданию неповторимую индивидуальность.

Маркетинг для рукодельницы. Настольная книга о маркетинге для творческих НЕ маркетологов

Наталья Беркетова

Ваш клиент такой же, как и вы. Он тоже живет, чувствует, боится, расстраивается, улыбается и испытывает восторг. Зачастую, во время принятия решения о покупке, в его голове идет борьба двух личностей. Одна «за» покупку, другая – полна противоречий и негатива. Кто из них победит – зависит от вас.Эта книга для тех творческих людей, кто хочет разобраться с основами маркетинга без получения специального образования и на простом языке.

Рисуем мангу с Марком Крилли. Пошаговые техники и практические советы

Марк Крилли

Мечтаешь нарисовать Могучего Атома, Наруто или придумать свой комикс в стиле легендарной Госпожи Садзаэ? Тогда руководство по рисованию манги от самого популярного мангаки на YouTube Марка Крилли – именно то, что тебе нужно! Манга – это нечто большее, чем огромные блестящие глаза и причудливые прически всех цветов радуги. Это настоящий культурный феномен, с каждым днем покоряющий все большее число художников. Марк Крилли – популярный американский художник и ведущий канала на YouTube. Благодаря своим простым пошаговым урокам автор обрел армию поклонников, состоящую из 3 000 000 подписчиков. Внутри вы найдете: 30 пошаговых уроков, которые позволят вам быстро и легко освоить базовые принципы манги; Разнообразные варианты изображения героев в зависимости от возраста, пола и настроения; Доступные объяснения перспективы и базовые знания, необходимые любому начинающему художнику. Берите в руки карандаш и пройдите свой путь мангаки, став настоящим художником-японистом.

Закрытие Америки

Юрий Бриль

Меня с детства манил дух странствий и приключений, и так случилось, что много лет я путешествовал по окраинам России, равно как и по окраинам Старого и Нового Света, собирал коллекцию, что-то вроде Красной книги, в которую заносил редкие растения, дивных животных, места необыкновенной красоты. Но более всего меня интересовали образ жизни и нравы самых разных экзотических народов. Не оставляла надежда, что найду затерявшееся в джунглях племя, которое откроет мне какую-т о забытую универсальную истину. Или же встречу где-нибудь в Гималаях просветленного Учителя, который ответит на многочисленные мои вопросы. Ни одно путешествие не обходилась без приключений, что-то придумывать в угоду сюжету особой нужды не было. Смысл работы над книгой заключался лишь в том, чтобы увидеть и запечатлеть. И не только события внешнего мира. Бывало мои тропы проходили по местам, где законы физики проявляются не совсем привычно, а сны и видения считаются полноценной реальностью. Можете назвать это мистикой. И это не уход от жизни – наоборот, попытка познать ее в разных аспектах. Содержит нецензурную брань.

Рисуем мангу. Как нарисовать и оживить любимых персонажей. Пошаговый самоучитель

Марк Поуэлл

В этой книге вы найдете все, что вам нужно знать, чтобы успешно рисовать персонажей в различных классических стилях манги, включая кодомо, сёнэн, сёдзё, дзёсэй и сэйнэн. Используя простую пошаговую систему, мы проведем вас от начала – создания базовой фигуры – до динамичного рисунка, которым вы сможете гордиться.