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Различные книги в жанре Малый бизнесHow to Persuade and Influence People, Completely revised and updated edition of Life's a Game So Fix the Odds. Powerful Techniques to Get Your Own Way More Often
Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.
Polar Bear Pirates and Their Quest to Engage the Sleepwalkers. Motivate everyday people to deliver extraordinary results
Conquer complacency and transform your team into a happy, winning crew. Polar Bear Pirates are highly focused, successful characters, they can’t help but motivate everyone around them and just like you; they love to have some fun. In their latest quest, they take on the Sleepwalkers, the workplace zombies who are with you in body but never take a step beyond the ordinary because their minds have drifted into sleep mode. Going through the motions, thinking the same old stuff and delivering the same results, they stand out like beacons of disappointment. Sleepwalkers can be found orbiting Planet Complacency. This place is in the arch enemy of success! It is a huge planet, more powerful than the inhospitable Rock Bottom, it appears to be a comfortable, safe and popular place to be. Yet this silent assassin is responsible for snuffing out millions of dreams and kidnapping untold potential. Stepping Beyond Ordinary The Polar Bear Pirates’ mission is to re-awaken dormant talent and release untapped potential. Join them and meet a cast of amazing characters, from Neg Ferrets and Bloaters, to Amps and Vamps. One thing’s for sure, you’ll come out the other side inspired and ready to get the best out of your team and the people around you. Polar Bear Pirates shows you how to motivate everyday people to deliver extraordinary results.
How To Shine. Insights into unlocking your potential from proven winners
FIX YOUR MINDSET AND UNLEASH YOUR TALENT Simon Hartley spent many years working with world class athletes and helping them to new levels of achievement. Then he got wondering: What is it that enables some people to develop their talent in a more impactful way than others? What differentiates the winners from those who almost made it? And how can we be world class in our chosen fields? How To Shine is more than just a window into the world of winning. It’s the distillation of all Simon has learned from talking to and coaching some of the world’s top success stories, from Premiership footballers and Olympiads to champions of business. It’s a practical, step by step guide to honing skills which are as vital in the office as they are on the athletics track and truly shining in your field. Includes: Practical, life-affirming tips Insights into the winning mentality from sportsmen, coaches, Michelin starred chefs and scientists How to develop skills which will enable you to be a genuine leader in your field
Start with Hello. How to Convert Today's Stranger into Tomorrow's Client
How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully. But if you're only talking to your associates, you're missing out on half the story and leaving money on the table. Start with «Hello» reveals how the most successful businesspeople and leaders share an overlooked and underappreciated talent—the ability to engage and communicate with strangers in productive, creative ways. Put simply, people like to do business with people they know, like, and trust. So get to know more people! Even if you don't think of yourself as the most outgoing person, you can learn to be more open and engaging to strangers. The book explains simple, key aspects of communication that make it easy to connect with new people, including behavioral styles, body language, and eye contact. Add together simple tips for starting conversations and following-up on them, and you'll be well on your way to making the business connections that count. Features straightforward guidance for anyone who needs help building new connections with new people Written by a high-profile expert and thought leader in the art of relationship building Includes real stories that reveal how often chance meetings and conversations develop into profitable business relationships In a small, hyper-connected world, today's stranger might be tomorrow's client. If you want to boost your business prospects in simple, practical ways, Start with «Hello» is the resource for you.
The Business Owner's Guide to Reading and Understanding Financial Statements. How to Budget, Forecast, and Monitor Cash Flow for Better Decision Making
Financial statements hold the key to a company's fiscal health—so learn to read them! In order to gauge a company's health—as well as the competition's—managers must know how to properly read and understand financial statements. The Business Owner's Guide to Reading and Understanding Financial Statements will introduce managers and business owners to various types of financial statements and explain why they are important. Serving as a desktop reference, especially for managers without a strong background in finance, this book will discuss the difference between internal and external financial statements and explain how they can be used for financial decision-making in order to avoid common missteps. Whether you're planning for major capital projects or simply managing the fiscal aspects of your department, this nontechnical, results-driven guide will arm you with the fundamentals to: Understand the budget process and why it is important Manage assets and track inventory Gauge profitability Monitor success throughout the year using internal reporting Set prices and make key cost decisions Financial statements are essential to determining a company's fiscal health. Understand where your company stands so that you can make informed decisions about its future.
How to Succeed with NLP. Go from Good to Great at Work
Think like the best and succeed like the best Ever wondered how some people always manage to succeed? Well wonder no longer, How to Succeed with NLP examines exactly how those people do it and breaks down everything you need to know to emulate their success. This energising book shows you how to change your mindset and alter your behaviour to become the most valuable asset in your company. The NLP techniques will provide any ambitious, eager person with the perfect toolkit to get ahead. You will learn how to; increase your confidence, improve your influencing skills, handle conflict situations, dispel anxious feelings, trust your intuition, create a rapport with others, be more effective in your communication, understand and use body language, define the results you want and set about achieving them.
101 Weird Ways to Make Money. Cricket Farming, Repossessing Cars, and Other Jobs With Big Upside and Not Much Competition
Find creative ways to make money in businesses with little competition Using interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals unusual, sometimes dirty, yet profitable jobs and businesses. Whether you're looking for a job that suits your independent spirit, or want to start a new business, this unique book shows you moneymaking options you haven't considered. Most of these outside-the-box jobs don't require extensive training, and are also scalable as businesses, allowing you to build on your initial success. Jobs and businesses covered include cricket and maggot farming, environmentally friendly burials, making and selling solar-roasted coffee, daycare services for handicapped children, and many more Each chapter features a «where the money is» section on how to scale-up and be profitable Author writes a popular website and email newsletter on unusual ways to make money Whether you're seeking a new career, an additional revenue stream, or a new business idea, you will want to discover 101 Weird Ways to Make Money.
How to License Your Million Dollar Idea. Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More
The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done. You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas. Explains how to protect your new idea with or without patents and copyrights Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a «yes» Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.
Life. Business. Just Got Easier
A motivational smack in the face! “Beneath the bluff exterior of the self-styled “fat bloke from Manchester” is a shrewd business brain.” The Times “…a northern Anthony Robbins!” Theo Paphitis Brad Burton, once a regular in the dole queue, burdened with unbearable levels of debt, is now the MD of a multi-million pound international business. If anyone knows about sorting your life out, it’s Brad. But this isn’t Brad’s story – this is about YOU. Brad is here to share practical, actionable steps – stuff you can actually do – to improve your life, both at home and in business. He’s learnt exactly how to motivate yourself, focus on your passion, face setbacks and keep on moving forward – and now Brad wants to share these lessons with as many people as possible. We all have it in us to improve our lives and succeed – we just need a friendly kick in the pants from Brad! Chapters include: If your only motivation is money it’s not enough 2 year plan. Forget it. More like 2 week plan No passion. No point Buy my stuff Eject. Eject. Eject. Ignore. Ignore. Ignore
The Jelly Effect. How to Make Your Communication Stick
Like throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless. The Jelly Effect will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings. «Andy Bounds taught me more about effective presenting than a lady who’d previously taught two US presidents.» –Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing