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Augmented Reality

Slated as ‘the next big thing in tech’, augmented reality promises to take the screen out of our hands and wrap it around the world via ‘smart spectacles’. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality. In this crucial and provocative book, Mark Pesce draws on over thirty years’ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology – a technology that moulds us by shaping what we see and hear. Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality – once augmented – will never be the same.

Media Effects

James Shanahan

Does exposure to media violence make us more violent? Do stereotypes in the media affect the way we see different social groups? Do media institutions play any role in social change? Media Effects is a concise introduction which studies the ways in which media use affects society. James Shanahan explores how researchers and society became interested in media effects, outlines the important developments in the field, and looks at how research on narrative is playing a progressively important role in revealing what we know. The book also provides a timely interweaving of different perspectives, ranging from concerned and critical voices within media studies to quantitative psychological approaches which tend to be more sceptical about powerful media effects. Concise and authoritative, Media Effects is the go-to text for students and scholars getting to grips with this fascinating and important topic.

Data Theory

Simon Lindgren

The datafication of our world offers huge challenges and opportunities for social science. The ‘data-drivenness’ of computational research can occur at the expense of theoretical reflection and interpretation. Additionally, it can be difficult to reconcile the ‘quantitative’ dimensions of big data with the ‘qualitative’ sensibilities needed for its understanding. At the same time, this opens up possibilities for reimagining key principles of social inquiry. In this experimental and provocative book, Simon Lindgren argues that a hybrid approach to data and theory must be developed in order to make sense of today's ambivalent, turbulent, and media-saturated political landscape. He pushes for the development of a critical science of data, joining the interpretive theoretical and ethical sensibilities of social science with the predictive and prognostic powers of data science and computational methods. In order for theories and research methods to be more useful and relevant, they must be dismantled and put together in new, alternative, and unexpected ways. Data Theory is essential reading for social scientists and data scientists, as well as students taking courses in social theory and data, digital methods, big data, and data and society.

The Media Manifesto

Des Freedman

Our media systems are in crisis. Run by unaccountable corporations and dominated by agendas and algorithms that are shrouded in mystery, these formerly trusted sources of information and entertainment have lost their way. As consumers, we have plenty of choice, but as citizens we have an abundance of misinformation and misrepresentation. In this incisive manifesto, four prominent media scholars and activists put forth a roadmap for radical reform of concentrated media power. They argue that we should put media justice, economic democracy and social equality at the heart of our scholarship and our campaigning. The Media Manifesto delivers a sharp analysis of our communications crisis and a passionate call for urgent change. It provides resources of hope for media reform movements across the globe.

Media Selling

Warner Charles Dudley

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

News 2.0

Ahmed Al-Rawi

Offers fresh insights and empirical evidence on the producers, consumers, and content of News 2.0 The second generation of news—News 2.0—made, distributed, and consumed on the internet, particularly social media, has forever changed the news business. News 2.0: Journalists, Audiences and News on Social Media examines the ways in which news production is sometimes biased and how social networking sites (SNS) have become highly personalized news platforms that reflect users’ preferences and worldviews. Drawing from empirical evidence, this book provides a critical and analytical assessment of recent developments, major debates, and contemporary research on news, social media, and news organizations worldwide. Author Ahmed Al-Rawi highlights how, despite the proliferation of news on social media, consumers are often confined within filter “bubbles.” Emphasizing non-Western media outlets, the text explores the content, audiences, and producers of News 2.0, and addresses direct impacts on democracy, politics, and institutions. Topics include viral news on SNS, celebrity journalists and branding, “fake news” discourse, and the emergence of mobile news apps as ethnic mediascapes. Integrating computational journalism methods and cross-national comparative research, this unique volume: Examines different aspects of news bias such as news content and production, emphasizing news values theory Assesses how international media organizations including CNN, BBC, and RT address non-Western news audiences Discusses concepts such as audience fragmentation on social media, viral news, networked flak, clickbait, and internet bots Employs novel techniques in text mining such as topic modeling to provide a holistic overview of news selection News 2.0: Journalists, Audiences and News on Social Media is an innovative and illuminating resource for undergraduate and graduate students of media, communication, and journalism studies as well as media and communication scholars, media practitioners, journalists, and general readers with interest in the subject.

Digital Life

Tim Markham

Conventional wisdom suggests that the pervasiveness of digital media into our everyday lives is undermining cherished notions of politics and ethics. Is this concern unfounded? In this daring new book, Tim Markham argues that what it means to live ethically and politically is realized through, not in spite of, the everyday experience of digital life. Drawing on a wide range of philosophers from Hegel and Heidegger to Levinas and Butler, he investigates what is really at stake amid the constant distractions of our media-saturated world, the way we present ourselves to that world through social media, and the relentless march of data into every aspect of our lives. A provocation to think differently about digital media and what it is doing to us, Digital Life offers timely insights into distraction and compassion fatigue, privacy and surveillance, identity and solidarity. It is essential reading for scholars and advanced students of media and communication.

Feminism and the Politics of 'Resilience'

Angela McRobbie

In this short and provocative book, cultural studies scholar Angela McRobbie develops a much-needed feminist account of neoliberalism. Highlighting the ways in which popular culture and the media actively produce and sustain the cultural imaginary for social polarization, she shows how there is substantial pressure on women not just to be employed, but to prioritize working life. She fiercely challenges the media gatekeepers who shape contemporary womanhood by means of exposure and public shaming, and pays particular attention to the endemic nature of anti-welfarism as it is addressed to women, thereby reducing the scope for feminist solidarity. In this theoretically rich and deep analysis of current cultural processes, McRobbie introduces a series of concepts including 'visual media governmentality' and the urging of women into work as 'contraceptive employment'. Foregrounding a triage of ideas as the 'perfect-imperfect-resilience' McRobbie conveys some of the key means by which consumer capitalism attempts to manage the threats posed by the new feminisms. She proposes that 'resilience' emerges as a compromise, as hard-edged neoliberalism proffers the option of a return to liberal feminism. A lively and devastating critique, Feminism and Neoliberalism offers a much-needed wake-up call. It is essential reading for students and scholars of cultural studies, media, sociology, and women's and gender studies.

With Child

Andy Martin

With a foreword by Lee Child. Andy Martin spent a year in the company of Lee Child, creator of tough-guy hero Jack Reacher. With Child is the diary of their adventures, tracking the publication and reception of Make Me , the writing of Night School at an apartment in Manhattan, the filming of Never Go Back in New Orleans, all the agony and ecstasy of the creative process and the sheer hard work of selling a bestseller. They go on the road together, from TV studios to bookstores, from Harvard to Stockholm, amid literary conferences and gunshows, rivalries and reviews ranging from adulatory to murderous. We meet fellow writers like Stephen King and David Lagercrantz and Karin Slaughter, and dissect the latest novel from Jonathan Franzen. But Martin also reaches out to Child’s legion of readers in America and around the world. He tracks down a woman in Texas whose name appears in the home invasion scene in Make Me ; he goes up a mountain in Montana in search of the only reader who thinks Reacher is a “lightweight”; and he talks to obsessive fans from Europe to South Africa who find salvation or consolation in the colossal form of Jack Reacher. This compelling account of life on the road with Lee Child demonstrates that readers are just as important as writers in the making of modern fiction.

The Triumph of Profiling

Andreas Bernard

Until fairly recently, only serial killers and lunatics had profiles. Yet today, almost everyone is profiled through social media, mobile phones, and a multitude of other methods. But where does the idea of “profiling” come from, how has it changed over time, and what are its implications? In this book, Andreas Bernard examines contemporary profiling’s roots in late-nineteenth-century criminology, psychology, and psychiatry. Data collection techniques previously used exclusively by police or to identify groups of people are now applied to all individuals in society. GPS transmitters and measuring devices are now unconsciously embraced to have fun, communicate, make money, or even find a partner. Drawing perceptive parallels between modern technologies and their antecedents, Bernard shows how we have unwittingly internalized what were once instruments of external control and repression. This illuminating genealogy of contemporary digital culture will be of interest to students and scholars in media and communication, and to anyone concerned about the power technologies hold over our lives.