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Latinos, Inc.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

Mabiki

Fabian Drixler

This book tells the story of a society reversing deeply held worldviews and revolutionizing its demography. In parts of eighteenth-century Japan, couples raised only two or three children. As villages shrank and domain headcounts dwindled, posters of child-murdering she-devils began to appear, and governments offered to pay their subjects to have more children. In these pages, the long conflict over the meaning of infanticide comes to life once again. Those who killed babies saw themselves as responsible parents to their chosen children. Those who opposed infanticide redrew the boundaries of humanity so as to encompass newborn infants and exclude those who would not raise them. In Eastern Japan, the focus of this book, population growth resumed in the nineteenth century. According to its village registers, more and more parents reared all their children. Others persisted in the old ways, leaving traces of hundreds of thousands of infanticides in the statistics of the modern Japanese state. Nonetheless, by 1925, total fertility rates approached six children per women in the very lands where raising four had once been considered profligate. This reverse fertility transition suggests that the demographic history of the world is more interesting than paradigms of unidirectional change would have us believe, and that the future of fertility and population growth may yet hold many surprises.

Catholic Vietnam

Charles Keith

In this important new study, Charles Keith explores the complex position of the Catholic Church in modern Vietnamese history. By demonstrating how French colonial rule allowed for the transformation of Catholic missions in Vietnam into broad and powerful economic and institutional structures, Keith discovers the ways race defined ecclesiastical and cultural prestige and control of resources and institutional authority. This, along with colonial rule itself, created a culture of religious life in which relationships between Vietnamese Catholics and European missionaries were less equal and more fractious than ever before. However, the colonial era also brought unprecedented ties between Vietnam and the transnational institutions and culture of global Catholicism, as Vatican reforms to create an independent national Church helped Vietnamese Catholics to reimagine and redefine their relationships to both missionary Catholicism and to colonial rule itself. Much like the myriad revolutionary ideologies and struggles in the name of the Vietnamese nation, this revolution in Vietnamese Catholic life was ultimately ambiguous, even contradictory: it established the foundations for an independent national Church, but it also polarized the place of the new Church in post-colonial Vietnamese politics and society and produced deep divisions between Vietnamese Catholics themselves.

Anyuan

Elizabeth Perry

How do we explain the surprising trajectory of the Chinese Communist revolution? Why has it taken such a different route from its Russian prototype? An answer, Elizabeth Perry suggests, lies in the Chinese Communists’ creative development and deployment of cultural resources – during their revolutionary rise to power and afterwards. Skillful «cultural positioning» and «cultural patronage,» on the part of Mao Zedong, his comrades and successors, helped to construct a polity in which a once alien Communist system came to be accepted as familiarly «Chinese.» Perry traces this process through a case study of the Anyuan coal mine, a place where Mao and other early leaders of the Chinese Communist Party mobilized an influential labor movement at the beginning of their revolution, and whose history later became a touchstone of «political correctness» in the People’s Republic of China. Once known as «China’s Little Moscow,» Anyuan came over time to symbolize a distinctively Chinese revolutionary tradition. Yet the meanings of that tradition remain highly contested, as contemporary Chinese debate their revolutionary past in search of a new political future.

Arbitraging Japan

Hirokazu Miyazaki

For many financial market professionals worldwide, the era of high finance is over. The times in which bankers and financiers were the primary movers and shakers of both economy and society have come to an abrupt halt. What has this shift meant for the future of capitalism? What has it meant for the future of the financial industry? What about the lives and careers of financial operators who were once driven by utopian visions of economic, social, and personal transformation? And what does it mean for critics of capitalism who have long predicted the end of financial institutions? Hirokazu Miyazaki answers these questions through a close examination of the careers and intellectual trajectories of a group of pioneering derivatives traders in Japan during the 1990s and 2000s.

Lost World of the Golden King

Frank L. Holt

Drawing on ancient historical writings, the vast array of information gleaned in recent years from the study of Hellenistic coins, and startling archaeological evidence newly unearthed in Afghanistan, Frank L. Holt sets out to rediscover the ancient civilization of Bactria. In a gripping narrative informed by the author’s deep knowledge of his subject, this book covers two centuries of Bactria’s history, from its colonization by remnants of Alexander the Great’s army to the kingdom’s collapse at the time of a devastating series of nomadic invasions. Beginning with the few tantalizing traces left behind when the ‘empire of a thousand cities’ vanished, Holt takes up that trail and follows the remarkable and sometimes perilous journey of rediscovery. Lost World of the Ancient King describes how a single bit of evidence—a Greek coin—launched a search that drew explorers to the region occupied by the tumultuous warring tribes of eighteenth- and nineteenth-century Afghanistan. Coin by coin, king by king, the history of Bactria was reconstructed using the emerging methodologies of numismatics. In the twentieth century, extraordinary ancient texts added to the evidence. Finally, one of the ‘thousand cities’ was discovered and excavated, revealing an opulent palace, treasury, temple, and other buildings. Though these great discoveries soon fell victim to the Afghan political crisis that continues today, this book provides a thrilling chronicle of the search for one of the world’s most enigmatic empires.

Caesar in the USA

Maria Wyke

The figure of Julius Caesar has loomed large in the United States since its very beginning, admired and evoked as a gateway to knowledge of politics, war, and even national life. In this lively and perceptive book, the first to examine Caesar's place in modern American culture, Maria Wyke investigates how his use has intensified in periods of political crisis, when the occurrence of assassination, war, dictatorship, totalitarianism or empire appears to give him fresh relevance. Her fascinating discussion shows how—from the Latin classroom to the Shakespearean stage, from cinema, television and the comic book to the internet—Caesar is mobilized in the U.S. as a resource for acculturation into the American present, as a prediction of America’s future, or as a mode of commercial profit and great entertainment.

How We Forgot the Cold War

Jon Wiener

Hours after the USSR collapsed in 1991, Congress began making plans to establish the official memory of the Cold War. Conservatives dominated the proceedings, spending millions to portray the conflict as a triumph of good over evil and a defeat of totalitarianism equal in significance to World War II. In this provocative book, historian Jon Wiener visits Cold War monuments, museums, and memorials across the United States to find out how the era is being remembered. The author’s journey provides a history of the Cold War, one that turns many conventional notions on their heads. In an engaging travelogue that takes readers to sites such as the life-size recreation of Berlin’s «Checkpoint Charlie» at the Reagan Library, the fallout shelter display at the Smithsonian, and exhibits about «Sgt. Elvis,» America’s most famous Cold War veteran, Wiener discovers that the Cold War isn’t being remembered. It’s being forgotten. Despite an immense effort, the conservatives’ monuments weren’t built, their historic sites have few visitors, and many of their museums have now shifted focus to other topics. Proponents of the notion of a heroic «Cold War victory» failed; the public didn’t buy the official story. Lively, readable, and well-informed, this book expands current discussions about memory and history, and raises intriguing questions about popular skepticism toward official ideology.

Ride, Boldly Ride

Mary Lea Bandy

This comprehensive study of the Western covers its history from the early silent era to recent spins on the genre in films such as No Country for Old Men, There Will Be Blood, True Grit, and Cowboys & Aliens. While providing fresh perspectives on landmarks such as Stagecoach, Red River, The Searchers, The Man Who Shot Liberty Valance, and The Wild Bunch, the authors also pay tribute to many under-appreciated Westerns. Ride, Boldly Ride explores major phases of the Western’s development, including silent era oaters, A-production classics of the 1930s and early 1940s, and the more psychologically complex portrayals of the Westerner that emerged after World War II. The authors also examine various forms of genre-revival and genre-revisionism that have recurred over the past half-century, culminating especially in the masterworks of Clint Eastwood. They consider themes such as the inner life of the Western hero, the importance of the natural landscape, the roles played by women, the tension between myth and history, the depiction of the Native American, and the juxtaposing of comedy and tragedy. Written in clear, engaging prose, this is the only survey that encompasses the entire history of this long-lived and much-loved genre.

The Devil in History

Vladimir Tismaneanu

The Devil in History is a provocative analysis of the relationship between communism and fascism. Reflecting the author’s personal experiences within communist totalitarianism, this is a book about political passions, radicalism, utopian ideals, and their catastrophic consequences in the twentieth century’s experiments in social engineering. Vladimir Tismaneanu brilliantly compares communism and fascism as competing, sometimes overlapping, and occasionally strikingly similar systems of political totalitarianism. He examines the inherent ideological appeal of these radical, revolutionary political movements, the visions of salvation and revolution they pursued, the value and types of charisma of leaders within these political movements, the place of violence within these systems, and their legacies in contemporary politics.The author discusses thinkers who have shaped contemporary understanding of totalitarian movements—people such as Hannah Arendt, Raymond Aron, Isaiah Berlin, Albert Camus, François Furet, Tony Judt, Ian Kershaw, Leszek Kolakowski, Richard Pipes, and Robert C. Tucker. As much a theoretical analysis of the practical philosophies of Marxism-Leninism and Fascism as it is a political biography of particular figures, this book deals with the incarnation of diabolically nihilistic principles of human subjugation and conditioning in the name of presumably pure and purifying goals. Ultimately, the author claims that no ideological commitment, no matter how absorbing, should ever prevail over the sanctity of human life. He comes to the conclusion that no party, movement, or leader holds the right to dictate to the followers to renounce their critical faculties and to embrace a pseudo-miraculous, a mystically self-centered, delusional vision of mandatory happiness.