Интернет
Различные книги в жанре ИнтернетThe Internet for the Older and Wiser. Get Up and Running Safely on the Web
The Internet is not just for the youthful-it's for everyone! With plenty of leisure time and disposable income, the over 50s are the fastest growing segment of Internet users. From booking holidays to shopping, joining clubs and researching family history, the Internet is where the people over 50 can indulge in their favorite pastimes and stay in touch with friends and family. The Internet for the Older and Wiser is the ideal solution to get you up and running safely on the World Wide Web. This full-colour guide walks you step by step through the basics, while giving you the best advice on how to make the most of what the Internet has to offer. Shows you how to safely search and shop online; research your family tree; stay in touch with family; join social networks; and manage your finances Written in full colour with explanatory screenshots and an easy-to-read font Includes brain-teaser sections, a glossary for easy reference, and a useful website directory. Uses the latest release of Windows Vista Home Premium, Windows XP, and Internet Explorer 8-updates, including Windows 7, and training tutorials can be found online at pcwisdom.co.uk If you want to get started online but don't know how, you won't find a better guide than The Internet for the Older and Wiser.
eBay Photos That Sell. Taking Great Product Shots for eBay and Beyond
"I've been an admirer of Dan Gookin since he wrote DOS For Dummies and spawned the For Dummies phenomenon. He takes things to a new level with this amazing and much needed book on practical product photography. Use his advice and you'll simply make more money. Highly recommended." —John C. Dvorak, columnist, PC Magazine Anyone can sell their stuff online. The challenge is to do it better than the competition and get the best possible results, every time. If you're attempting to sell your guitar on eBay, a photo of Aunt Pearl June strumming it in the backyard isn't likely to cut it. Does that mean you need to hire a professional photographer or invest in expensive equipment? Not if you follow the ingenious advice in this book! eBay Photos That Sell teaches home-spun entrepreneurs how to create professional-quality product photos using a standard digital camera and a few handy tricks and inexpensive techniques. With page after page of inspiring examples and expert insights, you'll figure out how to capture everything from hats to wineglasses to MP3 players. You'll understand what makes one photo better than another and discover how to create images that viewers connect with–ones that evoke the «I must have this» feeling. Ultimately, it will help you attract customers and make sales, without investing a lot of time or money. Inside, you'll learn how to: Follow the basic rules for taking crisp, well-lit shots that outshine the competition Set up shots quickly in your home or office Create props and accessories from inexpensive items found at home or the local hardware store Know how and when to use your camera's features, bells, and whistles to your advantage Take the time to set up your photograph properly so you don't have to fix things later Use photo-editing software to make final adjustments Learn to size and format your photos effectively for the Web Know when a simple black background is the best way to make your image pop Build a safe and organized place to store your pictures so you can easily find them
Pro Tools 7 Session Secrets. Professional Recipes for High-Octane Results
Studio secrets, techniques, and tips For Pro Tools M-powered, LE, HD, and TDM Power Users! This practical guide from two certified Pro Tools experts begins where most other Pro Tools books leave off–it's like having a high-level, hands-on studio session with your very own seasoned audio pros! Jump in anywhere and discover the professional techniques and tricks you need to get recordings right the first time, every time. Want to capture a perfect acoustic guitar? Record a band? Spice up your tracks with expertly sequenced MIDI? Record Foley and edit dialog for a movie? Make your final mix go from good to radio-ready? It's all here in compact recipes to help you record, edit, compose, and mix with ease. Just flip to the topic you need and keep the session moving. Whether you're a sound designer, podcaster, musician, or hobbyist, you can access the secrets of professional audio success. Discover loads of studio tricks, including how to: * Set up an efficient headphone mix for a band * EQ and compress sounds to get pro results * Record smart using quickpunch, loop, and alternate playlists * Enhance male and female voices and remove hums * Give your tracks cool, vintage effects * Master all of Pro Tools 7's new MIDI and instrument track features * Mix, master, bounce, burn, and podcast your session * Seamlessly transfer film and video projects and set them up for 5.1 surround mixes * Master plug-ins to fix a drum sound, create the AM radio effect, auto-tune vocals, and more Learn how to get the most out of Pro Tools 7, such as routing MIDI with the new instrument track features.
Multichannel Marketing. Metrics and Methods for On and Offline Success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Money For Content and Your Clicks For Free. Turning Web Sites, Blogs, and Podcasts Into Cash
Want to make money from your creativity? Here's how If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson–a creative entrepreneur. If that thought intimidates you, you're not alone. JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract consumers, and more. If you want to earn a living from what you create, here's what you need to do: * Make wise decisions that protect your intellectual property and your interests * Approach the subject of paying for content without alienating your audience * Understand the realities of self-syndication * Weigh the advantages and disadvantages of membership features on your Web site * Learn how branding and merchandising apply to your art * Be prepared for fame as well as anonymity, and the hazards of both * Recognize the ethical balance that exists between creator and consumer * Explore online resources that assist the creative entrepreneur Visit our Web site at www.wiley.com/compbooks
Google Analytics
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business. Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs. Learn to set up the program, navigate the interface, understand filters, and use goal-setting features. Integrate Google Analytics with Google AdWords. Make the most of reporting dashboards. Find out how to use analytics for marketing and content optimization. Understand what each type of report means and how to interpret it. Explore how other companies have used analytics to improve site performance. Investigate how to use Google Analytics for complete e-commerce analysis. Order your copy today and make your Web site work for you!
AdWords For Dummies
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
YouTube For Dummies
YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider «simple.» With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube – includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites. Loading Video to YouTube—covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube. Bringing Along YouTube—covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site. I Always Wanted To Direct—explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.
Second Life For Dummies
You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second Life For Dummies is hear to hold your hand, pat your back, and cheer you on through this new and enchanting reality. Written by a pair of Second Life old timers, this easy-to-use, flip-and-find guide is packed with expert advice, seasoned insight, and handy tips and tricks to get you moving fast. You’ll find out how to set up your account, create an avatar, meet people and socialize, and find your comfort zone and stay in it. But it’s a big world out there, so you’ll also learn how to make stuff, buy stuff, do stuff, and keep track of all the stuff you’re accumulating. Discover how to Install Second Life get started Create and customize your avatar Meet and get to know fascinating people Stay safe and comfortable as you learn and explore Make, wear, and sell your own fashions Script your Second Life Buy land and build a house Become a land baron or a money maker Make real money in Second Life Get a real-life education—even a degree Complete with fantastic lists of cool places, answers to big questions, and supplemental software, Second Life For Dummies is your ticket to a great virtual adventure.
Google Analytics 2.0
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.