1. An author with name recognition in various genres: mystery, gay, Jewish, Holocaust Studies, self-help. 2. Although not a traditional mystery, this is a book that poses many questions as to the emotional turmoil suffered by a Jewish family–and answers them with a surprising twist. 3. Author has an active line-up of appearances to coincide with publication and we'll be sending excellent media packets to print and broadcast media in each city. 4. Children of the Holocaust