Just Add Water. Michael Baldwin
Маркетинг, PR, реклама.
Just Add Water
Michael Baldwin's <i>Just Add Water</i> is dedicated to putting the focus—and the power—of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. <i>Just Add Water</i> uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning process. It is an «illustrated guide» designed to be so simple and direct that any reader can absorb the key concepts and put them into practice immediately.