Data Mining Techniques in CRM. Inside Customer Segmentation. Tsiptsis Konstantinos K.
Ужасы и Мистика.
Data Mining Techniques in CRM. Inside Customer Segmentation
Год выпуска 0
isbn 9780470685822
Автор произведения Tsiptsis Konstantinos K.
Жанр Ужасы и Мистика
Издательство John Wiley & Sons Limited
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.