The Letter Book. Robert Collier
Сделай Сам.
The Letter Book
Год выпуска 0
isbn 4066338115485
Автор произведения Robert Collier
Жанр Сделай Сам
Издательство Bookwire
The Robert Collier Letter Book shows the best solutions for copywriting and sales letters, explaining techniques, methods and the theory of letter writing which prove to be transferable to completely different times. The author presents plentiful examples of promotional letter writing from a bygone era which show the principles underlying the actual writing. Collier also discusses the interplay between marketing and business strategy, including accounting and product development. His samples provide highly relevant guidance for marketers.