Frank Lavin

Список книг автора Frank Lavin



    Home Front to Battlefront

    Frank Lavin

    Carl Lavin was a high school senior in Canton, Ohio, when Pearl Harbor was attacked. The Canton, Ohio, native was eighteen when he enlisted, a decision that would take him with the US Army from training across the United States and Britain to combat with the 84th Infantry Division in the Battle of the Bulge. Home Front to Battlefront is the tale of a foot soldier who finds himself thrust into a world where he and his unit grapple with the horrors of combat, the idiocies of bureaucracy, and the oddities of life back home—all in the same day. The book is based on Carl’s personal letters, his recollections and those of the people he served beside, official military history, private papers, and more. Home Front to Battlefront contributes the rich details of one soldier’s experience to the broader literature on World War II. Lavin’s adventures, in turn disarming and sobering, will appeal to general readers, veterans, educators, and students of the war. As a history, the book offers insight into the wartime career of a Jewish Ohioan in the military, from enlistment to training through overseas deployment. As a biography, it reflects the emotions and the role of the individual in a total war effort that is all too often thought of as a machine war in which human soldiers were merely interchangeable cogs.

    Export Now. Five Keys to Entering New Markets

    Frank Lavin

    Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.