Evgen Klochkov

Meaning Based Management and Ideology

Evgen Klochkov

What is the role of meaning in determining business success? This book provides a rationale for, as well as concrete instructions on how to make, ideology a practical tool for business success. I will demonstrate how a clear set of values and beliefs can inspire a team and lead to better results, while also showing how a lack of clarity in ideology can lead to conflict and failure.Ideology is the foundation upon which business and people management are built.