Joel Osteen, the smiling preacher, has quickly emerged as one of the most recognizable Protestant leaders in the country. His megachurch, the Houston based Lakewood Church, hosts an average of over 40,000 worshipers each week. Osteen is the best-selling author of numerous books, and his sermons and inspirational talks appear regularly on mainstream cable and satellite radio. How did Joel Osteen become Joel Osteen? How did Lakewood become the largest megachurch in the U. S.? Salvation with a Smile, the first book devoted to Lakewood Church and Joel Osteen, offers a critical history of the congregation by linking its origins to post-World War II neopentecostalism, and connecting it to the exceptionally popular prosperity gospel movement and the enduring attraction of televangelism. In this richly documented book, historian Phillip Luke Sinitiere carefully excavates the life and times of Lakewood’s founder, John Osteen, to explain how his son Joel expanded his legacy and fashioned the congregation into America’s largest megachurch. As a popular preacher, Joel Osteen’s ministry has been a source of existential strength for many, but also the routine target of religious critics who vociferously contend that his teachings are theologically suspect and spiritually shallow. Sinitiere’s keen analysis shows how Osteen’s rebuttals have expressed a piety of resistance that demonstrates evangelicalism’s fractured, but persistent presence. Salvation with a Smile situates Lakewood Church in the context of American religious history and illuminates how Osteen has parlayed an understanding of American religious and political culture into vast popularity and success.
Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of «supply-side thinking» in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.