Perry Marshall
Список книг автора Perry MarshallUltimate Guide to Google AdWords
Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium. <br><br> <li>Builds on the success of previous editions, which have shipped 90,000+ copies <li>Updated to address the changes in Google’s advertising structure and interface <li>Updated with current screenshots, fresh examples, and new tactics <br><br>
Ultimate Guide to Facebook Advertising
Now in its third edition, the <i>Ultimate Guide to Facebook Advertising</i> walks readers through the set-up process, introduces the new apps and services, and brings them up-to-speed as they get an education on all things Facebook Advertising.
<li>Concepts are broken down into 10-minute tasks and illustrated using real-life examples, screen shots <li>Dedicated section to Instagram, as well as discussions around the platform throughout the book referencing ad placements, creatives, video style and length <li>High-profile case studies include: Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from Obama’s re-election campaign <li>Marshall is the author of Ultimate Guide to Google AdWords, Ultimate Guide to Local Business Marketing, and 80/20 Sales and Marketing <br><br>
Ultimate Guide to Local Business Marketing
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search–often confused with paid search and search engine marketing–to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to:Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results
80/20 Sales and Marketing
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Evolution 2.0
In the ongoing debate about evolution, science and faith face off. But the truth is both sides are right and wrong.In one corner: Atheists like Richard Dawkins, Daniel Dennett, and Jerry Coyne. They insist evolution happens by blind random accident. Their devout adherence to Neo-Darwinism omits the latest science, glossing over crucial questions and fascinating details.In the other corner: Intelligent Design advocates like William Dembski, Stephen Meyer, and Michael Behe. Many defy scientific consensus, maintaining that evolution is a fraud and rejecting common ancestry outright.There is a third way. Evolution 2.0 proves that, while evolution is not a hoax, neither is it random nor accidental. Changes are targeted, adaptive, and aware. You’ll discover:How organisms re-engineer their genetic destiny in real timeAmazing systems living things use to re-design themselvesEvery cell is armed with machinery for editing its own DNAThe five amazing tools organisms use to alter their genetics70 years of scientific discoveries—of which the public has heard virtually nothing!Perry Marshall approached evolution with skepticism for religious reasons. As an engineer, he rejected the concept of organisms randomly evolving. But an epiphany—that DNA is code, much like data in our digital age—sparked a 10-year journey of in-depth research into more than 70 years of under-reported evolutionary science. This led to a new understanding of evolution—an evolution 2.0 that not only furthers technology and medicine, but fuels our sense of wonder at life itself.This book will open your eyes and transform your thinking about evolution and God. You’ll gain a deeper appreciation for our place in the universe. You’ll see the world around you as you’ve never seen it before.Evolution 2.0 pinpoints the central mystery of biology, offering a multimillion dollar technology prize at naturalcode.org to the first person who can solve it.