Группа авторов
Список книг автора Группа авторовGeomarketing
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
IP Multicast with Applications to IPTV and Mobile DVB-H
Get a clear picture of IP Multicast applications for delivering commercial high-quality video services This book provides a concise guide to current IP Multicast technology and its applications, with a focus on IP-based Television (IPTV) and Digital Video Broadcast-Handheld (DVB-H) applications—areas of tremendous commercial interest. Traditional phone companies can use IP Multicast technology to deliver video services over their networks; cell phone companies can use it to stream video to handheld phones and PDAs; and many cable TV companies are considering upgrading to IP technology. In addition to applications in industries seeking to provide high-quality digital video and audio, there are numerous other practical uses: multi-site corporate videoconferencing; broad distribution of financial data, stock quotes, and news bulletins; database replication; software distribution; and content caching (for example, Web site caching). After an introduction that gets readers up to speed on the basics, IP Multicast with Applications to IPTV and Mobile DVB-H: Discusses multicast addressing for payload and payload forwarding Covers routing in a variety of protocols, including PIM-SM, CBT, PIM-DM, DVMRP, and MOSPF Discusses multicasting in IPv6 environments and Multicast Listener Discovery (MLD) Features examples of IP Multicast applications in the IPTV and mobile DVB-H environments Includes reference RFCs and protocols placed in the proper context of a commercial-grade infrastructure for the delivery of robust, entertainment-quality linear and nonlinear video programming This is a concise, compact reference for practitioners who seek a quick, practical review of the topic with an emphasis on the major and most often used aspects of the technology. It serves as a hands-on resource for engineers in the communications industry or Internet design, content providers, and researchers. It's also an excellent text for college courses on IP Multicast and/or IPTV.
Ecosystems Knowledge
To analyze complex situations we use everyday analogies that allow us to invest in an unknown domain knowledge we have acquired in a known field. In this work the author proposes a modeling and analysis method that uses the analogy of the ecosystem to embrace the complexity of an area of knowledge. After a history of the ecosystem concept and these derivatives (nature, ecology, environment ) from antiquity to the present, the analysis method based on the modeling of socio-semantic ontologies is presented, followed by practical examples of this approach in the areas of software development, digital humanities, Big Data, and more generally in the area of complex analysis.
Digital Humanities
Where do the digital humanities really come from? Are they really news? What are the theoretical and technical influences that participate in this scientific field that arouses interest and questions? This book tries to show and explain the main theories and methods that have allowed their current constitution. The aim of the book is to propose a new way to understand the history of digital humanities in a broader perspective than the classic history with the project of Robert Busa. The short digital humanities perspective neglects lots of actors and disciplines. The book tries to show the importance of other fields than humanities computing like scientometry, infometry, econometry, mathematical linguistics, geography and documentation.
Information Warfare
This book introduces policy, government, and security professionals to the concept of “information warfare,” covering its evolution over the last decade and its developments among such economic and political giants as China, Russia, Japan, India, and Singapore. The text describes various conceptions of information warfare, along with how they function in military, diplomatic, political, and economic contexts. Recent notable cyber attacks are analyzed, the challenges faced by countries who fail to secure their cyberspace (Japan, the US, etc.) are enumerated, and ways to distinguish between cybercrime, cyberwarfare, and cyberterrrorism are discussed.
Computing Fundamentals
The absolute beginner's guide to learning basic computer skills Computing Fundamentals, Introduction to Computers gets you up to speed on basic computing skills, showing you everything you need to know to conquer entry-level computing courses. Written by a Microsoft Office Master Instructor, this useful guide walks you step-by-step through the most important concepts and skills you need to be proficient on the computer, using nontechnical, easy-to-understand language. You'll start at the very beginning, getting acquainted with the actual, physical machine, then progress through the most common software at your own pace. You'll learn how to navigate Windows 8.1, how to access and get around on the Internet, and how to stay connected with email. Clear instruction guides you through Microsoft Office 2013, helping you create documents in Word, spreadsheets in Excel, and presentations in PowerPoint. You'll even learn how to keep your information secure with special guidance on security and privacy. Maybe you're preparing for a compulsory computing course, brushing up for a new job, or just curious about how a computer can make your life easier. If you're an absolute beginner, this is your complete guide to learning the essential skills you need: Understand the basics of how your computer works Learn your way around Windows 8.1 Create documents, spreadsheets, and presentations Send email, surf the Web, and keep your data secure With clear explanations and step-by-step instruction, Computing Fundamentals, Introduction to Computers will have you up and running in no time.
Powering Up
When it comes to computer games, the numbers are astounding: the world's top professional gamer has won over half a million dollars shooting virtual monsters on-screen; online games claim literally millions of subscribers; while worldwide spending on computer gaming will top £24 billion by 2011. From techno-toddlers to silver surfers, everyone's playing games on their PCs, Wiis, Xboxes and phones. How are we responding to this onslaught of brain-training, entertaining, potentially addicting, time-consuming, myth-spawning games? In Powering Up, Rebecca Mileham looks at the facts behind the headlines to see what effect this epidemic of game-playing is really having on us and the society we live in. Is it making us obese, anti-social, violent and addicted… or just giving us different ways of getting cleverer, fitter and more skilled? She examines the evidence, from experts and gamers alike, and asks some controversial and thought-provoking questions: Are car-driving games turning us into boy racers? Could becoming a virtual bully help children solve classroom disputes? Should you feel remorse for killing pixel people? Does it matter if you cheat in a single-player game? Can games get ex-prisoners back to work? If you're part of the gaming revolution yourself, or are just curious to know what's fact and what's fiction in the media coverage of this topic, then this is the book for you. About the author Rebecca Mileham has written for the Sunday Times, She magazine, and for museums all over the UK. In ten years at the Science Museum, London, she developed exhibitions on topics as diverse as Charles Babbage's Difference Engines, robotic submarines, face transplants and the male pill. http://www.rebecca.mileham.net/
Masterful Coaching
When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition of his groundbreaking book, Hargrove presents his profound insights into the journey to of becoming a masterful coach along with guiding ideas, tools, and methods.
Organizational Knowledge
This book makes an important contribution to our understanding of practice-based organizational learning and knowing. Based on the author's detailed study of safety practices in different corporate settings. The author uses this study to empirically describe how learning, knowing and organizing are practised. Centred on the concepts of «knowing in practice» and the «texture» of organizational knowledge. Gives a rich account of how organizations learn and how corporate practices and policies evolve.
Lean Distribution
Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage in today's volatile market. —Travis Jarrell Institute of Industrial Engineers Program Committee Chair «Lean Distribution is a comprehensive yet concise work with clear leanings. Kirk's experience across a range of industries brings a unique understanding of common opportunities and solutions available to optimize distribution processes. Lean techniques, typically effective in manufacturing processes, are applied in the downstream supply chain in a practical and productive manner that will offer something to any business distributing tangible goods.» —F. Jeff Duncan Jr. VP, CIO, and Director of Technology Louisiana Pacific Corp. «Lean Distribution has robustly captured the revolution occurring in today's increasingly competitive and global supply chain. Eliminating losses through lean manufacturing and lean distribution initiatives will become even more critical enablers to organizations developing cost-advantaged supply chains.» —Rick McDonald Director of Manufacturing The Clorox Company