The college experience is increasingly positioned to demonstrate its value as a worthwhile return on investment. Specific, definable activities, such as research experience, first-year experience, and experiential learning, are marketed as delivering precise skill sets in the form of an individual educational package. Through ethnography-based analysis, the contributors to this volume explore how these commodified «experiences» have turned students into consumers and given them the illusion that they are in control of their investment. They further reveal how the pressure to plan every move with a constant eye on a demonstrable return has supplanted traditional approaches to classroom education and profoundly altered the student experience.
Universities have been subjected to continuous government reforms since the 1980s, to make them ‘entrepreneurial’, ‘efficient’ and aligned to the predicted needs and challenges of a global knowledge economy. Under increasing pressure to pursue ‘excellence’ and ‘innovation’, many universities are struggling to maintain their traditional mission to be inclusive, improve social mobility and equality and act as the ‘critic and conscience’ of society. Drawing on a multi-disciplinary research project, University Reform, Globalisation and Europeanisation (URGE), this collection analyses the new landscapes of public universities emerging across Europe and the Asia-Pacific, and the different ways that academics are engaging with them.