Business / Marketing Series

Direct Mail in the Digital Age

Lin Grensing-Pophal

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.

Secrets of Advertising to Gen Y Consumers

Aiden Livingston

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.