101 for Small Business Series
Скачать книги из серии 101 for Small Business SeriesFinance & Grow Your New Business
Entrepreneurs need to know how to measure the effectiveness of their operations, human resources and marketing in order to pinpoint inefficiencies and maximize profits. This book outlines all the ways to raise capital and then make it work for you! Many small business owners aren’t able to take that next big step in expanding operations. This book shows you how to raise money to finance expansion, how to analyze key factors in your financial information and develop ratios of return on investment that will indicate the direction you should take your business. Finance & Manage Your Business Growth explains, in easy-to-understand terms, how to get the money you need for your business, and how to grow your business profitably.
Raise capital for your small business
Measure risk and plan for profitability
Grow your small business profitably
Motivating Today's Employees
When you are watching the bottom line, it is easy to forget how your employees are feeling about their jobs. But unproductive staff can be one of the biggest threats to that bottom line, as many business owners have discovered to their cost. Motivated employees are effective employees. Learn how to create a favourable working environment and increase worker effectiveness!
Do the Web Write
The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many different types of websites, including blogs, corporate websites, social networking sites, and small business sites. Online technology will change each year, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you step-by-step through every essential page you’ll need on your website and demonstrates how to write each page.
Learn the fundamental elements of a successful website
Format your website in an order that’s user friendly
Write attention-getting blog posts
Create helpful FAQ pages to generate more traffic
Write press releases that get attention on the web
Write successful “landing pages”
And much more!
19 Ways to Survive in a Tough Economy
Strong economies come and go. Your business shouldn't have to!You may have heard the statistic that nine of ten small businesses fail in the first five years of operation. Did you know that for those that make it to year six, an additional 90 percent will fail over the next five years? This means approximately 99 percent of small businesses won't survive their first decade in operation.
19 Ways to Survive coaches small-business owners how not to fall victim to these statistics. The book presents practical solutions in easy-to-understand language.
Marketing in the New Media
Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere!
Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to “close the sale” and get the consumer to take action in a measurable way.
Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.
This new second edition includes more information on social networking. The book also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.
Pricing Strategies for Small Business
Pricing a product or service can make or break a small business. It’s essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It’s not always as simple as “the lowest price wins.” Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers’ disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics:
– Psychological pricing
– Price skimming
– Penetration pricing
– Cost plus markup
– Multiple unit pricing
Managing Off-Site Staff for Small Business
Learn how to set up and manage distance workers with confidence! Managing Off-site Staff provides managers with the tools they need to set up and maintain a productive telecommuting program that benefits both employees and employers.
Low-Budget Online Marketing
Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use. For anyone looking to attract attention to their small business on the web, this book will show them how, and with only a minimal investment.
The Social Media Advantage
So you've got a small business. But are you capitalizing on social media for the increased revenue possibilities, increased visibility, and good PR? In just a few short years, social media has become a worldwide phenomenon, where Facebook updates or tweets are mini press-releases read by thousands of people every day. What's the best way to handle your small business's social media presence? Your company can get in the game, using social media as a free public relations tool. 'The Social Media Advantage' gives you the knowledge, skills, and confidence to develop an effective social media strategy that will help make your business a success!
Employee Management for Small Business
Finding and keeping good employees is crucial to the success of every business, but it's not easy. This book will show small-business owners how to develop a human resources plan tailored to their needs.
From hiring and orientation to developing company policies and negotiating employment contracts, this book covers the essentials of employee management.
Like all the books in the 101 for Small Business series, each topic in the book is explained in simple language and is illustrated with real-world examples, checklists, and forms.
Whether a business has 1 or 100 employees, the third edition of Employee Management for Small Business provides the tools and knowledge required to take an active and positive approach to maintaining an effective human resources plan.