How to Write a Great Business Plan. William A. Sahlman

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      HOW TO

      WRITE A GREAT

      BUSINESS PLAN

      Harward Business Review

       CLASSICS

      HOW TO

      WRITE A GREAT

      BUSINESS PLAN

      William A. Sahlman

      Harvard Business Press

      Boston, Massachusetts

      Copyright 2008 Harvard Business School Publishing Corporation

      Originally published in Harvard Business Review in July 1997

      Reprint # 97409

      All rights reserved

      Printed in the United States of America

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      No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

      Library of Congress Cataloging-in-Publication Data

      Sahlman, William Andrews.

      How to write a great business plan / William A. Sahlman.

      p. cm. — (Harvard business review classics)

      ISBN 978-1-4221-2142-9

      1. Business planning—Handbooks, manuals, etc. I. Title.

      HD30.28.S234 2008

      658.4'01–dc22

      2007041317

      The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

      THE

      HARVARD BUSINESS REVIEW

      CLASSICS SERIES

      Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice—many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world—and will change how you think about the business world today.

      HOW TO

      WRITE A GREAT

      BUSINESS PLAN