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The Elements of Investing

Burton G. Malkiel

Praise for THE ELEMENTS OF INVESTING "A common misperception is that successful investing requires a ton of money, a complicated portfolio, or a detailed understanding of where the markets are headed next. The truth is, sometimes the simplest approach is the toughest to beat. Charley Ellis and Burt Malkiel do a masterful job in The Elements of Investing of laying out clear, simple rules that any investor can follow to grow their wealth over time." —TIM BUCKLEY, Vanguard Chairman & CEO «These noted authors have distilled all you need to know about investing into a very small package. The best time to read this book is when you turn eighteen (or maybe thirteen) and every year thereafter.» —HARRY MARKOWITZ, Nobel Laureate in Economics 1990 «Struggling to find money to save? Befuddled by the bewildering array of investment choices? As you venture into the financial markets for the first time, it's helpful to have a trusted guide—and, in Charley Ellis and Burt Malkiel, you have two of the finest.» —JONATHAN CLEMENTS, author of The Little Book of Main Street Money «No one knows more about investing than Charley Ellis and Burt Malkiel, and no one has written a better investment guide. These are the best basic rules of investing by two of the world's greatest financial thinkers.» —CONSUELO MACK, Anchor and Managing Editor, Consuelo Mack WealthTrack

Fishing For Dummies

Greg Schwipps

Catch the fish you want, and more of them Choose the right gear and the right locations to fish Get the whole family involved safely Get hooked on a lifelong hobby Millions of folks find fishing relaxing, challenging, entertaining…and a great way to spice up dinner. This 3rd edition of the top-selling guidebook shows you everything you need to know about the necessary gear, where different kinds of fish hang out, what types of bait and lures to stock, how to stay safe on the water, and even how to clean and cook your catch. Plus, you'll learn about the latest high-tech fishing gadgets and GPS hacks, get advice on fishing from boats, and much more. Here's where to drop your line! Inside… Advice on clothing and other gear Choosing a rod and reel All about line and tackle The latest high-tech gadgets Which bait for which fish How to evaluate the water Exploring fly fishing basics Tips for fishing from boats and kayaks

Gamification Marketing For Dummies

Zarrar Chishti

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies , you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Transitioning to Virtual and Hybrid Events

Ben Chodor

C reating virtual events is not as simple as moving the same content online – learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues.  Transitioning to Virtual and Hybrid Events   explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience  Transitioning to Virtual and Hybrid Events  is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

Out of the Ether

Matthew Leising

Discover how $55 million in cryptocurrency vanished in one of the most bizarre thefts in history Out of the Ether: The Amazing Story of Ethereum and the $55 Million Heist that Almost Destroyed It All tells the astonishing tale of the disappearance of $55 million worth of the cryptocurrency ether in June 2016. It also chronicles the creation of the Ethereum blockchain from the mind of inventor Vitalik Buterin to the ragtag group of people he assembled around him to build the second-largest crypto universe after Bitcoin. Celebrated journalist and author Matthew Leising tells the full story of one of the most incredible chapters in cryptocurrency history. He covers the aftermath of the heist as well, explaining the extreme lengths the victims of the theft and the creators of Ethereum went to in order to try and limit the damage. The book covers: The creation of Ethereum An explanation of the nature of blockchain and cryptocurrency The activities of a colorful cast of hackers, coders, investors, and thieves Perfect for anyone with even a passing interest in the world of modern fintech or daring electronic heists, Out of the Ether is a story of genius and greed that’s so incredible you may just choose not to believe it.

Renewable Energy

David Elliott

The use of renewables is spreading rapidly. Over a quarter of global electricity is already generated from solar, wind, hydro and biomass energy. With costs falling significantly, renewables are booming, helping to avoid the major climate change risks associated with fossil fuel use in power stations, homes and vehicles. But can we get rid of all of these dirty energy sources – and nuclear power, as well – and deliver 100% of our energy from renewables? Or are renewable energy systems inherently unreliable and expensive, given the need to deal with their variability? <br /><br />In this timely analysis, leading energy expert David Elliott tackles these issues head on and asks to what extent renewables can deliver a technologically and economically viable energy future. Exploring both the progress and problems of renewables against a backdrop of rising energy demand, he argues that, on balance, they do seem to be living up to their promises. With renewables rapidly expanding across the globe, and China now leading the pack, a renewable future could really be on the horizon.

China

Kerry Brown

China is poised to become the world's largest economy in the next decade. But its great struggle to modernise has been one of tragedy, conflict, and challenge. From the first attempts to introduce Western ideas into the country two centuries ago, China's long march to global primacy has been above all an epic fight to renew an ancient country and culture. <br /><br />Leading Sinologist Kerry Brown traces this quest for renewal through the major moments of China’s modern history. Taking the reader on a journey that includes war, revolution, famine and finally regeneration, he describes concisely and authoritatively where China has come from, and where it is heading as it achieves great power status. This is a story that is no longer just about China, but concerns the rest of the world.

The Myth of Economic Development

Celso Furtado

This classic work remains one of the most incisive contributions to dependency theory in the Latin American context. While agreeing with other dependency theorists that underdevelopment on the Latin America periphery was structurally connected to the accumulation of capital in the advanced economies at the core of the global capitalist system, Furtado went further and argued that the very idea of development in the periphery is a myth, deceiving countries into focusing on narrow economic factors such as the rate of investment and the volume of exports to the detriment of their human well-being. Moreover, the costs of development in terms of environmental destruction would be catastrophic for the planet: the idea that the poor in Latin America and elsewhere might someday enjoy the livelihoods of today’s rich people is unrealizable in practice, and any attempt to generalize the lifestyles of the world’s well-off would lead to the collapse of civilization. Adhering to the ideas of development and progress is not only misleading: it is also a form of cultural domination that stifles creativity and blocks the imagination of alternative life forms that would be better aligned to the conditions of life in Latin America and elsewhere. <br /><br />This prescient analysis of economic development and underdevelopment in Latin America retains its relevance today and will be of interest to anyone concerned with issues of political economy and culture in the Global South, as well as students and scholars in political economy, development studies, Latin American Studies and critical theory.

Biostatistics Decoded

A. Gouveia Oliveira

Biostatistics Decoded  covered a large number of statistical methods that are mainly applied to clinical and epidemiological research, as well as a comprehensive discussion of study designs for observational research and clinical trials, two important concerns for the clinical researcher. In this second edition, new material is included covering statistical methods and study designs that are used to analyse research. Following the same methodology used in the first edition, the chapters are presented in two levels of detail, one for the reader who wishes only to understand the rationale behind each statistical method, and one for the reader who wishes to understand the computations Key features include: Extensive coverage of the design and analysis of experiments for basic science research Experimental designs are presented together with the statistical methods The rationale of all forms of ANOVA is explained with simple mathematics A comprehensive presentation of statistical tests for multiple comparisons Calculations for all statistical methods are illustrated with examples and explained step-by-step. This book presents biostatistical concepts and methods in a way that is accessible to anyone, regardless of his or her knowledge of mathematics. The topics selected for this book cover will meet the needs of clinical professionals to readers in basic science research.