Маркетинг, PR, реклама

Различные книги в жанре Маркетинг, PR, реклама

Безгрешный маркетинг. Первая книга про inbound-продвижение и бескорыстную любовь к клиентам

Анастасия Мартынова

Если ваш товар непонятен широкой публике – это не хлеб и не зубная паста, а, например, услуги для бизнеса – продавать его нелегко: раз за разом приходится объяснять клиентам, почему им стоит раскошелиться. Чаще всего компании экономят усилия и делают это шаблонно, а зря. «Неграмотная исходящая реклама ведет компании со сложным продуктом прямиком в маркетинговый ад, где стандартные методы не дают результата, а рекламные бюджеты растут в геометрической прогрессии», – констатирует автор этой книги. Маркетолог Анастасия Мартынова на своем опыте убедилась, что inbound-маркетинг – наилучший из всех возможных, и убедила в этом довольных клиентов. В этой книге она наконец расскажет почти все о том, как компаниям перестать наступать в интернете на одни и те же грабли. Добро пожаловать в безгрешный или inbound-маркетинг!

Гений переговоров

Макс Базерман

Являетесь ли вы опытным переговорщиком или только набираетесь опыта, эта книга поможет вам значительно улучшить ваши навыки ведения переговоров и придаст уверенность в собственных силах. Опираясь на поведенческие исследования и опыт тысяч клиентов из мира бизнеса, авторы раскрывают секреты грамотной подготовки и проведения переговоров – от многомиллионных сделок до обсуждения размера зарплаты. Что отличает гениев переговоров от всех остальных людей? Это мужчины и женщины, которые знают, как находить возможности для заключения соглашения там, где другие их не видят, определять, когда оппонент лжет, успешно вести переговоры даже при не самых лучших стартовых условиях, а также многое другое.

Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж

Михаил Гребенюк

Руководство для менеджеров по продажам и их руководителей. Поможет написать собственные скрипты продаж и продавать больше, намного больше. Продажи ради продаж давно не работают. Нужно уметь заражать идеей себя, сотрудников, клиентов. Нужно закрывать свои жизненные цели за счет опыта продаж. Специалист по продажам сам определяет размер заработка и свой уровень жизни вне зависимости от обстоятельств и кризиса. Стань продающим менеджером и имей спрос даже в разгар кризиса! Продажи – это ваш ключ к стабильности.

Before You Say Yes ...

Doreen Pendgracs

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you’re asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes … gives you the inside scoop on what questions to ask and what you need to do before you take the plunge. Ms. Pendgracs leads the reader through the intricacies of management style, board etiquette and responsibilities, Robert’s Rules of Order, directors’ and officers’ insurance, and financial obligations and compensation. You’ll also discover what happens in the case of a lawsuit or how to implement a disaster plan, how to welcome new board members and deal with difficult people, and what benefits board membership can bring to your personal life and career.

Золотые законы торговли

Александр X

В книге подробно описаны 100 великих законов торговли, которые научат любого человека продавать все, что угодно и кому угодно. Книга будет одинаково полезна, как новичкам в торговле, так и опытным торговцам.

The Language of Sales

Tom Hopkins

Fill Your Funnel

Tom Hopkins

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel , get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions. If you're striving to become successful in sales, this book contains the resources you are seeking. Learn how to:create an attractive online presence for professionals,navigate the differences between Instagram and LinkedIn,build social media profiles for salespeople,effectively prospect in LinkedIn Groups,send posts at the most opportune times,format a video post, andcreate social media follow-up templates. Social media selling doesn't need to be hard, if you know the system. By following the system in Fill Your Funnel , you will be set up for an amazing year.

#1 Best Seller

Bryan W. Heathman

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences. But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author. Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign. With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books. Bryan’s approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers. This book isn’t like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch. Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

16 Power Closes

Tom Hopkins

ATTENTION SALES REPS: What's that beautiful sound you hear? Is it the babbling of a clear, cold brook? Is it the laughter of an innocent child? Is it the tender refrain of a meadowlark? No! It's the sweet sound of «YES» – the sweetest sound in Sales! Learn how to smoothly create an abundance of closing opportunities and get more Yesses than ever before. The hallmark of every master closer is knowing several ways to close deals. Now you can know just when to act, when to hold back, and exactly when to close. Learning this one simple approach means you'll be able to close more sales in less time – with happier customers every time! But where do you start? No one knows the answer to that question better than the legendary Tom Hopkins, who earned more than one million dollars in commissions during the first three years of his Sales career. Over the course of the past 25+ years, he's been teaching others to do the same. 16 Power Closes: How to Hear More of the Sweet Sound of «YES» will show you in crystal-clear detail the exact steps you need to take in every sale. You'll learn not just How but Why, plus how to close with integrity and pride. Discover 16 ways to take any prospect through each step methodically, and get to that sweetest of sounds, the word «YES». In this timely book, Tom reveals all there is to know about: Getting over the Objection ConnectionWhat to do before closing for more sweet success16 Power Closes for Sales champions – and those who want to be!Now you can turn any objection into a closing opportunity. Use the winning tactics in this book, and never again fear hearing the word «No» from your prospects. You'll know for all time how to hear more of that sweet sound of «YES».

The Mental Edge in Selling

Tom Hopkins

Career salesmanship means keeping the mental edge, staying one step ahead of your prospects and customers. It means anticipating their objections and knowing ahead of time what they want from you. There are 5 specific traps that lead to rejection in sales – every time, no exceptions. Knowing these traps and how to avoid them will give you the mental edge in every selling situation. When you know the step-by-step system, it becomes possible to quickly and easily lead your prospect from skeptic to happy customer who keeps coming back for more. So the question is, how do you keep your mental edge, consistently avoid rejection, and close more sales? No one knows the answer better than the legendary Tom Hopkins , who earned more than one million dollars in commissions during the first three years of his sales career. Over the course of the past 25+ years, he's been teaching others to do the same. Learn the specific steps and stages that will give you the mental edge and help you close more sales. It's the type of sales process that turns ordinary customers into raving fans. In this book you'll discover how to: Consistently do what you know you should do to keep your mental edge Learn to love the word «No»Redefine problems and turn them into opportunitiesImmediately connect with any prospectUnderstand the signals that tell you when a prospect is ready to buyAccess the hidden desires of others and give them permission to act on their dreamsLet veteran million-dollar sales professional Tom Hopkins teach you how to hone your mental edge in Sales and come out a winner – every time!