Pete Burdon
Список книг автора Pete BurdonNew Zealand's Top Franchise Leaders Secrets Revealed
Discover the secrets of the 1.75 trillion dollar franchise sector.<br />International author, branding expert and media trainer Pete Burdon is joined by New Zealand's top franchise leaders to provide you with the inside secrets to financial freedom in franchising. In this breakthrough book, these experts share their stories and uncover what it takes to have your very own successful business. They reveal the exact techniques they've used to produce millions of dollars of income for themselves and their franchisees.<br /> <br />You'll learn:<br />– how to build and run a billion dollar franchise system<br />– the challenges they faced and how they overcame them<br />– the path they took to franchise leadership<br />– what it takes to become a top franchise leader<br />– how they market their businesses and how this has changed in the current climate<br />– how to choose the right franchisee or franchisor<br />– the common mistakes and traps many make in franchising and how to avoid them<br /> <br />Contributors:<br />David and Karen Dovey (Exceed Franchising)<br />Adam Parore (Small Business Accounting)<br />Jack and Melanie Harper (Driving Miss Daisy)<br />Grant McLauchlan and Rene Mangnus (CrestClean)<br />Scott Jenyns (Fastway Couriers/Aramex)<br />Gill Webb (Active+)<br />Paul Bull (Signature Homes)<br />Brendon Lawry (Liquorland)<br />Andrew and Denise Lane (Night 'n Day)<br />Simon Harkness (Kitchen Studio)<br />Paul Jamieson (Kelly Sport and Kelly Club)<br />Simon McKearney (Helloworld)<br /> <br />This book will help you take immediate control of your financial destiny.
Media Training for Modern Leaders
Never fear the news media again!<br /> <br />If you've always had that underlying fear of media attention, Media Training for Modern Leaders is for you. Written specifically for today's leaders, you'll learn how to face the media confidently in any situation. International author and media expert Pete Burdon shares his years of experience as a journalist and high level media adviser. He shows you how to turn news media encounters from perceived threats into major opportunities.<br /> <br />You'll learn:<br />– Crucial new skills needed by media spokespeople in the modern era<br />– 5 essential steps to eliminate your fear of the news media forever<br />– How to get your key points through the editing process every time with ease<br />– The vital secrets to answering the toughest questions<br />– How to avoid landmines that can derail your interview<br />– The essential steps to handling the media when crisis strikes<br />– How to appear professional and impress any media audience.<br /> <br />Take action now. It's too late once it hits the fan!