Justin Grensing

Business Development and Marketing for Lawyers

Justin Grensing

Attorneys learn a lot in law school, but one important thing they don&#39;t learn much about is marketing. In today&#39;s opportunity-laden marketing environment attorneys have many outlets to choose from&ndash;which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. <br><br>You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking.<br><br>Importantly, this book offers a strategic approach to marketing focusing not on &quot;one-off&quot; tactics, but on developing strategies to drive desired outcomes. <br><br>The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.